Geneva, Geneva, Switzerland
My personal vision is to unleash the potential of brands, businesses, community, people through digital solutions. I enjoy contributing to developing new businesses, growing individuals and I truly believe better business leads to a better life for all. My friends claim my values are acuity, creativity, spirituality and freedom. My career has evolved through three key stages. First, I spent 14 years driving international growth as a senior marketer with Procter & Gamble and later Coca-Cola/Nestlé, managing major consumer brands and complex global campaigns. Next, I embarked on an entrepreneurial journey, founding a digital agency and becoming a Google partner, honing my expertise in digital marketing and innovative business strategies. From talking digital to building digital. In the last decade, I’ve applied this experience to spearheading Caterpillar’s digital transformation—connecting over 1.4 million machines and unlocking the power of big data and advanced industrial technology. Most recently, my focus has turned to artificial intelligence, exploring its potential to revolutionize how Caterpillar serves customers and dealers.
Champion AI use cases, envision how AI will transform B2B CX, raise AI awareness and capabilities in Construction Industries
We are web entrepreneurs: we distribute successful products online and invest to design and launch our own innovation. We design digital advertising campaigns and websites for clients such as: Air France, Nestlé, Manor, L’Occitane, Orange / Salt., Honda, Mc Cormick, Michael Page, Accor, transports lausannois, Urech, Sun Store, Arkopharma and many small local companies and start-ups.
Beverage Partners Worldwide is a JV between The Coca-Cola Company and Nestlé SA Lead NESTEA Marketing strategies and Innovation pipeline Reporting to CMO Influence Business Units Presidents and Regional Marketing teams
Member of the Advisory Board (non-executive). A great opportunity to influence the AI impact to the industry and bring back insights to drive AI adoption at Caterpillar.
Design, qualify and launch innovative functional tea beverages
Improve the experience of our customers and dealers leveraging Generative Artificial Intelligence (GenAI)
Shampoo Mid Tier portfolio in CEEMEA 5 brands, 25 countries, 7 people team >> Grew Mid Tier franchise double digit >> Repositioned the franchise through understanding of value conscious consumers >> Qualified Innovation Pipeline to fuel sustainable growth Geneva Headquarters based
P/L responsibility for HairCare brands in Near East (Egypt, Iraq, Jordan, Syria, Lebanon). >> Delivered stretch target and Managed team across Lebanon war. Beirut based
Pringles Central Eastern Europe Middle East and Africa >> Achieved World Best in Class topline growth and Profit Margin despite challenging structure. 1 brand, 8 countries Geneva based
Shampoo Mid Tier portfolio in CEEMEA 5 brands, 25 countries, 7 people team >> Grew Mid Tier franchise double digit >> Repositioned the franchise through understanding of value conscious consumers >> Qualified Innovation Pipeline to fuel sustainable growth Geneva Headquarters based
P/L responsibility for HairCare brands in Near East (Egypt, Iraq, Jordan, Syria, Lebanon). >> Delivered stretch target and Managed team across Lebanon war. Beirut based
Pringles Central Eastern Europe Middle East and Africa >> Achieved World Best in Class topline growth and Profit Margin despite challenging structure. 1 brand, 8 countries Geneva based
Shampoo Mid Tier portfolio in CEEMEA 5 brands, 25 countries, 7 people team >> Grew Mid Tier franchise double digit >> Repositioned the franchise through understanding of value conscious consumers >> Qualified Innovation Pipeline to fuel sustainable growth Geneva Headquarters based
P/L responsibility for HairCare brands in Near East (Egypt, Iraq, Jordan, Syria, Lebanon). >> Delivered stretch target and Managed team across Lebanon war. Beirut based
Pringles Central Eastern Europe Middle East and Africa >> Achieved World Best in Class topline growth and Profit Margin despite challenging structure. 1 brand, 8 countries Geneva based