Pavia, Lombardy, Italy
I'm a marketing and e-commerce professional with 3+ years of experience across consulting, business development, and digital strategy. I enjoy crafting strategies that truly connect brands with people — helping them grow their visibility, tell their story, and achieve real results online, whether through marketplaces, retail media, or social channels. I take pride in working at the intersection of structure, creativity, and execution: from developing go-to-market strategies and managing cross-functional projects, to streamlining operations and bringing new ideas from concept to launch. With a background spanning e-commerce consulting, social media management, and business development, I bring both strategic thinking and hands-on execution to every project I'm involved in. Skills I bring to the table: E-commerce & Marketplace Strategy (Amazon 1P/3P) · Retail Media · Digital Marketing · Social Media Management · Business Development · GTM Strategy · Reporting & Performance Analysis. Outside of work, I'm passionate about retail investments and crypto — always curious about where markets, technology, and innovation intersect.
Operational and strategic support within the E-commerce & Consulting team, managing day-to-day activities across platforms such as Amazon Vendor/Seller Central and Veepee/Privalia, including Retail Media and Digital Marketing initiatives. Key Responsibilities • Provided consulting services for national and international brands, with a focus on performance optimization, visibility, and digital channel growth. • Executed SEO strategies to enhance organic visibility and improve conversion rates on e-commerce platforms and marketplaces. • Focus on activities like developing and analyzing reports to monitor channel performance (audits, business reviews, P&L ecc.). • Supported the creation of sales, training, and business development materials related to e-commerce and marketplaces. • Participated in testing and implementation of new technological solutions developed internally or by external partners. • Supported account management and operational logistics activities. • Experience in Retail Media projects, with knowledge of offsite, onsite, and instore activations, main activation channels. Clients: Piquadro • JDE (L’Or, Splendid, Hag) • Istituto Ganassini (Bioclin, Tonimer, neoVIDERM, Vidermina, Vitamindermina) • Acquaclear Platforms: Amazon 1P Vendor Central • Amazon 3P Seller Central • Pink Connect (Veepee/Privalia)
Co-Founded Dobles, a B2C start-up that focuses on providing AI-powered digital solutions to create custom print designs from simple text descriptions to personalize graphic apparel. Directed operations from inception, transforming an idea into a market-ready MVP with a bootstrap team of 8 partners. Managed strategy and execution across different business domains, driving go-to-market efforts and traction testing until securing first paying customers. Acquired 1,000+ contacts, facilitated 25,000+ AI-generated graphics, and generated ~€5,000 revenue in 9 months, validating early market demand after the MVP release. Analyzed marketing funnel performance using CRM analytics, identifying key drop-off points and implementing automation, resulting in a 20% increase in lead conversion rates. Developed an extensive business plan as part of the incubation program provided by Zoosh (FT1000 venture studio). Scouted 3+ institutional grant funding opportunities, developing business plan, and submitting applications.