Brussels, Brussels Region, Belgium
CEO and HealthTech Entrepreneur. General Manager with 20+ years of experience leading international marketing, sales, and general management teams across the Medical Devices industry. I have built and scaled businesses ranging from venture-backed start-ups to multinational healthcare organizations, leading commercial strategy, go-to-market execution, product innovation, and organizational growth across Europe, North America, Asia-Pacific, and emerging markets. My experience spans: • General management and business leadership • Go-to-market strategy and commercial execution • Marketing and sales leadership • Product launches and portfolio management • Business transformation and change management • Fundraising and investor engagement • Building and leading high-performing international teams • P&L Management • Business Transformation & Change Management Proven track record Surgery, Imaging, Orthopaedics, , Cardiovascular, and Ophtamology. I am passionate about helping healthcare innovations reach patients and customers through strong leadership, clear strategy, and disciplined execution. Open to board, advisory, CEO, General Manager, and growth leadership opportunities within HealthTech, MedTech, Digital Health, and healthcare innovation.
Founder & CEO of a HealthTech and Medical Devices venture focused on mental health and workplace resilience. • Raised over €2M from investors and non-dilutive programs. • Built a multidisciplinary team combining expertise in psychology, neuroscience, and technology. • Launched Melimpus RTW, a digital solution supporting mental health and employee reintegration. • Leading clinical trials demonstrating improved resilience and self-efficacy outcomes.
Founder of a boutique consulting firm supporting HealthTech, MedTech, and Digital Health companies in accelerating growth and commercial success. I advise start-ups, scale-ups, and established healthcare organizations on: • Go-to-market strategy and execution • Commercial growth and business scaling • Product launch excellence • Marketing and sales transformation • Pricing and value proposition development • Product portfolio and lifecycle management • Market expansion and international growth • Change management and organizational alignment • Leadership coaching and team development Drawing on 20+ years of executive experience across Philips, Johnson & Johnson, and venture-backed HealthTech companies, I help leadership teams translate innovation into sustainable commercial outcomes. Recent engagements include supporting early-stage ventures, scale-ups, and global MedTech organizations in defining growth strategies, optimizing commercialization models, and preparing for international expansion.
Led Peripheral Vascular and Heart Rhythm Management businesses across international markets. Oversaw marketing, sales, and general management of a large cross-functional team. • Drove strong double-digit growth across Imaging, Surgery, and Cardiovascular portfolios. • Launched new capital equipment and disposable device lines. • Developed upstream and downstream marketing strategies.
Led EMEA marketing, professional education, sales enablement, and market access for a growing medical devices business (Spectranetics). • Trebled business size, expanded footprint, and acquired three companies in Peripheral Vascular space. • Built a high-performing sales and marketing team, ensuring consistent double-digit growth. • Participated in the sale of Spectranetics and the integration into Philips.
Managed global marketing and business development in oncology and genecology. Merged with new parent company, ELEKTA, integrated sales force while keeping marketing focus.