Zurich, Switzerland
Dynamic achiever with expertise in digital and sport marketing and projects lead. Solid fundamentals in principles of marketing and digital marketing.
Key responsibilities: -Lead the owned channel strategy for Redbull.com and Red Bull TV in Switzerland, aligning editorial, livestreams and product features with local brand and event priorities. -Manage content distribution across owned platforms and Swiss partners (TV/OTT, fast channels, shared viewing, fitness, airports, etc.), and help build a coherent network in the market. -Act as point of contact for Swiss distribution and platform partners, ensuring smooth processes and high‑quality delivery of content, event coverage and activations. -Coordinate event and campaign presence on owned channels. -Use analytics (traffic, watch time, engagement) to optimise pages, inform content and distribution decisions, and report back to marketing and brand teams. -Drive innovation and experimentation on owned channels in a changing environment (e.g. new formats, interactive features, watch parties, Fast Channel opportunities). Digital Project Leader -Red Bull Tandem Splash -Nico Hojac Speedrecord : Eiger, Mönch & Jungfrau -Kriss Kyle: Through The Grapevines -Alinghi Red Bull Racing (For Red Bull Switzerland) -Wings for Life World Run 2024 -Red Bull Alpenbrevet 2024 Owned Channel Lead -Circus Bösch -Red Bull Dual Ascent 2024 -Red Bull Jukebox
General -Development and implementation of a content strategy that aligns with the Red Bull's goals and vision. -Projects lead : creation of a digital activation for projects including owned channel, social media and KOL activation -The creation and publishing of content across channels -Managing and optimizing owned channels to ensure they are effective in driving engagement, traffic, and conversions. -Monitoring and reporting the owned channel performance and uses analytics to inform decisions and optimize content and channel strategy. -Collaborating with other teams with other teams, such as content team, communication team, to ensure content and channels align with broader business goals. -Red Bull TV : Identify syndication and platform partnerships to grow our audience and expand reach and engagement Digital Project Leader -Alinghi Red Bull Racing (Switzerland) -Red Bull Pool Clash 2023 -Red Bull SoundClash : Danitsa vs Di-Meh 2023 -Wings for Life World Run 2023 -Red Bull Media World -Red Bull Uneverse 2022 & 2023 -Bike & Music Playground
General: -Contribution to the development of new strategic sport project that are relevant and inspiring for national consumer groups -Responsible for the delivery, promotion and execution of Red Bull events ensuring they are on time, on budget, with KPI’s met and with all necessary legal & administrative requirements covered -Contribution to the development of strategic partnerships with 3rd party events and ensure brand exposure Project Leader: -Wings for Life World Run 2021 & 2022 -Red Bull Half Court 2021 & 2022 -Red Bull Conquête du Château 2021 -LAAX Open 2021 & 2022 (3rd part event) Project support: -Red Bull Super Skicross 2021 : Chief finish area -Red Bull Flug Tag : Participant Area
Marketing Committee Lead
Definition of new range concepts (search for new ideas, ingredients, products ...). The development of new products and the coordination of project teams (drafting of project briefs, formulas, packaging, organization of tests, drafting of product descriptions, etc.). The development of sales and communication tools. Preparation of presentations for internal contacts (subsidiaries, shops) and external (journalists). Monitoring market performance through quantified analyzes and specific ad hoc studies. Competitive monitoring of internationally competitive launches (internet, press, field monitoring, etc.) and cross-market studies. The response to specific requests from markets or other departments.
Project leader: launch of the Kérastase mobile application on the swiss market Marketing mix development Establishment of quantitative and qualitative studies of the market and competition Monitoring dashboards Analysis of results through panels and contacts with the sales force Participation in launches of products on the Swiss market Creation and development of national brand promotions Work with the various internal services (supply chain, finance, trade, press relations) and external services (graphic designers, media agencies). Community management
Addressing problems in reports and monitoring their resolution Coordination of the working group Define the project schedule and communicate the progress of the project to management, regional and branch managers. Interviews with regional directors and branch managers to validate the list of reports and define priorities for each report. Reach the top 5 finalists over 900 applicants for the position of The Adecco Group Switzerland’s CEO for one month 2017