Gachoucha Kretz, PhD

Market Leadership Expert - Talent Raiser - L’Oreal Chair - Kering Certificate Executive Director - Best Teacher Award 2018

Paris, Île-de-France, France

About

Sustainable Marketing Strategist Brand and Customer Experience Expert - Sustainable Marketing Advocate - Fashion and Luxury

Experience

  • Professor - Academic Director of the Grande Ecole Marketing Program - L'Oréal Executive Chair at HEC Paris
    Sep 2015 - Present · 10 yrs 10 mos

    Executive Director of the L'Oréal Chair Academic Director of the Grande Ecole Marketing Master Degree Academic Director of Fashion Management Summer program In charge of Sustainable Marketing, Strategic Marketing and Strategic Brand Management classes at all levels from Undergraduate to Executive Education Programs - with a focus on the beauty, luxury and fashion industries

  • Administrateur at Adetem
    Jun 2021 - Present · 5 yrs 1 mo

  • Head of International MBA in Luxury Management at ISC Paris
    Sep 2010 - Sep 2015 · 5 yrs 1 mo

    - Founded and launched the Luxury Marketing MBA in cooperation with MODART: MBA focusing on luxury and fashion marketing management and dedicated to international students (30 nationalities) from multicultural and professional backgrounds - Designed course curriculum and content - Hired professors and lecturers - Managed program development and growth - Managed communication and digital marketing for the program - Trained and coached students to reach professional excellence in luxury and fashion management

  • Senior Lecturer at HEC Paris
    Sep 2008 - Sep 2014 · 6 yrs 1 mo

  • Senior Lecturer - Brand and Product Management at ESSEC Business School
    Sep 2007 - Jun 2010 · 2 yrs 10 mos