Gabriel Poccia

Turning Complex Technologies into Scalable Product & Portfolio Strategies

Zürich Metropolitan Area

About

I am a Global Product Manager with over 10 years of experience in industrial technology, specializing in hardware-based solutions, portfolio strategy, and market-driven product development in international environments. In my current role at ABB, I contribute to the development and positioning of global product portfolios in the critical power sector, supporting applications such as data centers, industrial automation, and renewable energy. I work at the intersection of engineering, sales, and business strategy to align product roadmaps with market needs and commercial objectives. Throughout my career, I have developed strong capabilities in product lifecycle management, portfolio structuring, and cross-functional collaboration. I am particularly interested in roles where I can combine strategic thinking with execution, shaping product portfolios, improving market positioning, and driving measurable business impact. Earlier experience in RFID technologies provided me with exposure to identification and sensing systems, including tags, readers, and system integration, strengthening my ability to understand complex technology ecosystems and translate them into customer value. I completed the PM Star Product Management certification program in collaboration with ZHAW School of Management and Law in Zurich, further strengthening my expertise in portfolio strategy, lifecycle management, and value-based positioning. I thrive in international and cross-functional environments and enjoy working closely with stakeholders to turn complex challenges into structured, scalable solutions.

Experience

  • Global Product Manager UPS at ABB
    Apr 2016 - Present · 10 yrs 4 mos

    Contribute to the strategy, positioning, and lifecycle management of global product portfolios in the critical power sector, supporting applications such as data centers, industrial automation, and renewable energy. Define and support product roadmap development based on market analysis, customer insights, and competitive landscape. Collaborate cross-functionally with engineering, sales, marketing, and operations to ensure alignment between product capabilities and commercial objectives. Translate customer and market requirements into product specifications and development priorities. Support go-to-market strategies, including value proposition development, product positioning, and sales enablement. Drive portfolio optimization initiatives, including rationalization, performance monitoring, and lifecycle decisions. Engage with global sales teams, channel partners, and key customers to identify growth opportunities and support strategic accounts. Contribute to business case development, pricing alignment, and revenue performance tracking across international markets.

  • Sales Engineering Manager at Datamars SA
    Jan 2014 - Mar 2016 · 2 yrs 3 mos

    - Sales engineering - Project Management

  • RFID Engineer at Royal Tag
    Nov 2011 - Dec 2013 · 2 yrs 2 mos

    - LF, HF, UHF tags design (animal identification, laundry management, automotive, logistics, etc.) - Integrated solutions design - Pre & Post Sales management

  • RFID Engineer at Dreamydress Srl
    Dec 2010 - Oct 2011 · 11 mos

    - RFID HF-UHF and ZigBee hardware and software projects - Pre and post sales management - Customer support

  • WDM and SDH Network Designer at Wind
    Apr 2010 - Dec 2010 · 9 mos

    North-West Italy Optical Network Designer: WDM (C-WDM and D-WDM),SDH,GbETH