Albany, New York Metropolitan Area
My Name is Gabrielle Mastaglio. I graduated from SUNY Oswego in May 2013 with a Bachelor's degree in Business Administration concentrating in Marketing and Human Resource Management. In May 2016, I received a certificate of completion in Computer Essentials for Web Design from SUNY Fashion Institute of Technology. My skills/career interests include making strategic business recommendations, creating brand awareness, digital marketing, web design, and market research. My main objective is to secure a position where I am able to continually demonstrate and expand my knowledge, skills, and abilities within the marketing field.
-Manage a portfolio of small accounts, providing strategic recommendations & opportunities to help grow their businesses -Utilize DemandStream reporting to provide clients with quarterly and monthly sales metrics on marketplaces -Assist the Ecommerce Growth Services (EGS) team onboard new & existing clients onto new marketplaces & channels (e.g., Target+, Amazon, TrueFit, MovableInk) -Lead and assist with product data onboarding for multiple accounts on Target+ -Support Account Managers with product setup, assortments, content rule creation, error resolution and reporting requests for clients -Evaluate and improve internal processes to better the customer & new hire experiences and streamline internal workflows
-Responsible for all duties of the Marketing Specialist positions -Onboarded, cross-trained and assisted in supervising and interviewing new employees to the Marketing department -Supported Senior Manager with email marketing channel calendar (including A/B testing opportunities) -Reviewed and made adjustments to improving marketing email schedule (timelines/deadlines for each step of the email process) -Worked with marketing and partnering teams to ensure that project tasks were accomplished on time to align with marketing schedule -Conducted weekly status meetings with internal partnering teams on status of email campaigns -Identified outstanding information needed and escalated to stakeholders and merchandising executives in various departments
-Responsible for all duties of the Marketing Specialist position -Created presentations for merchandising executives and provided key takeaways/recommendations for future email campaigns (e.g. teacher/educator emails to Business Development team) -Managed elements of the promotion tracking process, including oversight of calendar, prioritization, deadlines and promotion details -Assisted in managing monthly master documents for month including email schedule deadlines, calendars, storyboards and result metrics
-Supported the marketing team by managing the email marketing process (e.g., leading creative briefs, obtaining feedback and approval within deadlines, approving emails to deploy, and reporting on campaign performances) -Coordinated with the marketing teams and merchandising executives for email content, product selection, and execution of campaigns -Responsible for cross-departmental collaboration to ensure quality control for emails reaching over 13 million customers (e.g., copy edits/suggestions, product/artwork swaps, recommending layout formats) -Participated in determining targeting/audience segmentation for email campaigns (up to 14 million) -QA and tested emails (html and text versions) for compatibility with multiple email clients and web browsers to ensure aspects of the emails are accurate (e.g., links, prices, images, product pages, T’s&C’s, promotion date alignment) -Tracked and analyzed performance metrics for email promotion campaigns through reporting and click data -Retained B&N Membership exclusivity by assisting with the development/execution of direct mail
-Acted as the primary point of contact for assigned clients -Partnered with digital media vendors to provide and implement client campaigns -Developed and maintained strong active relationships with key client stakeholders -Assisted with executing marketing campaigns in various channels (e.g. email, job boards, direct mail, social media, print/digital ads) -Managed and oversaw client recruitment advertising requests to create brand awareness in print and digital media -Provided copy recommendation for digital/print ads (e.g., job postings, banner ads, career websites, social platforms, emails, print ads) -Identified client needs and addressed them with strategic recommendations of Hodes products and services -Assisted with the creation of project scopes and proposals -Set up digital marketing campaigns and provided client reporting on an as-needed basis
-Monitored and assisted with employees’ mandatory licensing and certifications -Created expense reports to reimburse employees for training certificates/specialized licenses -Cross trained new employees to the Human Resources department -Interviewed candidates for seasonal positions -Coordinated small company events internally for staff employees -Conducted verification of employment requests -Processed Worker’s Compensation claims and Personal Action Notices -Prepared/audited new hire and current employee personnel folders for city, state, federal compliance
-Set up parties at private homes and weddings in catering halls -Prepared food and serve to the people, bus tables -Ensured expectations are met by checking up with customer and correcting issues quickly -Accommodated guests' needs with exceeding customer service