Sydney, New South Wales, Australia
Seasoned marketing leader specialising in field and regional marketing. My career is marked by successful and impactful partnerships across diverse business functions that drive tangible outcomes. Key areas of expertise include marketing strategy and execution, account based marketing, stakeholder relationships, event strategy and management, and campaign planning and execution. My approach integrates collaboration, honesty and accountability, resulting in an engaged and motivated team working together to drive results.
Responsible for leading the APJ Field Marketing team, focusing on demand generation and delivering measurable business outcomes. My role involves strategising marketing initiatives that align with sales objectives, fostering collaboration across the business.
Responsible for leading the ANZ marketing strategy, aligning regional initiatives with global objectives to drive growth and deliver measurable outcomes. CrowdStrike is the leader in cloud-delivered next-generation endpoint protection. CrowdStrike has revolutionised endpoint protection by being the first and only company to unify next-generation antivirus (AV), endpoint detection and response (EDR), and a 24/7 managed hunting service — all delivered via a single lightweight agent.
Responsible for building and leading the field marketing team to plan, execute, analyse and optimise marketing activities across the region. The primary goals are to increase awareness, drive demand and build pipeline for Splunk’s products. Splunk is the leading platform for Operational Intelligence. Where you see servers and devices, apps and logs, traffic and clouds; we see data… everywhere. Splunk enables the curious to look closely at what others ignore: machine data, and find what others may never see: insights that can make your company more productive, profitable, secure and competitive.
Responsible for planning, development and implementation of Splunk's marketing strategies, marketing communications and public relations activities in Australia and New Zealand. Splunk is the leading platform for Operational Intelligence. Where you see servers and devices, apps and logs, traffic and clouds; we see data… everywhere. Splunk enables the curious to look closely at what others ignore: machine data, and find what others may never see: insights that can make your company more productive, profitable, secure and competitive.
Responsible for planning, development and implementation of Splunk's marketing strategies, marketing communications and public relations activities in Australia and New Zealand.
Responsible for creating, launching, executing and evaluating key channel-led marketing campaigns for managed partners, distributors, strategic alliance partners and system integrators.
Responsible for designing, implementing and executing event based programs to create awareness and generate demand for Citrix across Asia Pacific. The program spanned both customer and partner events, including an exhibition component and sponsorship sales.
Responsible for representing Cisco to Telstra, acting as the focal point for all joint marketing activities under the Telstra/Cisco Alliance, working with the Alliance Marketing Manager at Telstra to ensure that all marketing activities generate awareness and demand, and show return on investment.