Rimini, Emilia-Romagna, Italy
Experienced Director of Product Marketing and Category Management with a demonstrated history of working in the consumer goods industry. Skilled in Analytical Skills, Pricing Strategy, Management, Marketing, and Product Development. Strong marketing professional with a Graduate degree focused in Economics, business economics from Università di Catania / University of Catania.
Responsible for the EMEA commercial strategy and execution of the 3 Kitchen categories: Cooking, Refrigeration and Dishwasher.
Working in the Exploration & Production (ex Agip)department, we defined the structure of the knowledge management project team, analysed and reviewed the knowledge management processes, implemented communication and training activities.
Working in the GDO channel, together with a senior account manager, I was responsible for two customers, Carrefour and Finiper, for the Italian northern area. I was in charge of the definition of price, promotions, assortment and space management activities on POS. Furthermore, working in a team of 5 people, we constantly monitored our competitors in the northern area.
Management of administrative issues related to IBM's customers (mainly small and medium enterprises). Quantitative and qualitative analysis concerning customer satisfaction data.