Greater Treviso Metropolitan Area
Senior Executive with 20+ years of international experience in Sales & Marketing across diverse countries, cultures, industries (Fashion & Lifestyle, Jewelry, Fragrances, Accessories), and organizational structures — from SMEs to national market leaders to global corporations. Strategic yet hands-on leader with a proven track record in building and revitalizing brands through wholesale and retail channels, while fostering inclusive, high-performing environments where teams feel empowered to grow and excel. Passionate advocate of movement and sport as essential pillars for holistic wellbeing, driving energy, focus, and excellence in both personal and professional life. Proud father of a 3-year-old daughter, Sophie Lorena — a daily source of inspiration and balance.
Executive leadership of a Global eyewear portfolio spanning 40+ brands (75% licensed / 25% proprietary) across the US and Europe, with full accountability for P&L, Sales, Distribution, Mktg spend and a 50+ cross-regional team. Portfolio & Commercial Leadership: Aligned collection strategy, communications and distribution to drive +8% revenue growth YoY and 35% EBITDA improvement during tenure. Strategic License Management: was instrumental to sign/renew key-licenses (Nike, Calvin Klein, Ferragamo, Victoria Beckham, Longchamp, Converse, Lacoste and others) as well as transitioning out the non-profitable ones. Managed Transformational Projects: New Go To Market approach, Enhanced Sales Force Training, Innovative Trade-Marketing solutions, Cross-Functional Operational Workstreams. Relaunched/revamped 3 proprietary brands: Flexon, Pure and Dragon. Worked on VSP corporate projects, including potential B$ M&A. Served as spokesperson for Marchon Corp and Marchon EMEA. Worked as D&I Officer for EMEA, APAC and Latin America.
Led 15+ brands (95% licensed) across EU with substantial revenue responsibility, €Mm Marketing budget, and 20+ team members. Portfolio & Commercial Leadership: Aligned collection strategy, communications and distribution to drive +20% revenue growth during tenure. Strategic License Management: Renewed cornerstone licenses (Lacoste, Calvin Klein) and secured new brand partnerships, strengthening portfolio value and long-term revenue visibility. Brand Transformation: Led full repositioning of proprietary Nordic brand Skaga following market and consumer assessment. Brand Platform & GTM Redesign: Delivered new brand platform, digital ecosystem (website & social), re-engineered collection development process, and upgraded marketing, training, and PR strategy.
Led global management of Lacoste, Karl Lagerfeld, and Marni licenses with cross-regional team (EMEA, US, HK). License Growth & Governance: Elevated Lacoste into a pivotal revenue-driving license (#3 in the portfolio). Contract Renewal & Stakeholder Management: Successfully renewed Lacoste and Karl Lagerfeld licenses, strengthening long-term strategic partnerships. Cross-Functional Execution: Directed global initiatives across operations, collection development, and go-to-market execution leading to complexity and lead-time reduction. Marchon Eyewear (a VSP Vision company) is a global manufacturer and distributor of premium fashion, lifestyle, and performance eyewear, serving over 100 countries and 80,000+ accounts. Based in New York with major hubs in Amsterdam and Hong Kong, it designs, produces, distributes and promotes brands of the likes of Nike, Lacoste, Ferragamo, Canada Goose, Karl Lagerfeld, Longchamp, Kendra Scott, Liu-Jo, Paul Smith, Converse and Calvin Klein.
Led 50M€ jewelry business (wholesale + retail) with 5 cross-functional team members. Product Strategy & Creative Process restructuring : formalized end-to-end creative and collection development process, including pricing architecture. Category Expansion: launched and scaled Silver, Gold and Men’s jewelry across wholesale and retail channels. Retail Development : expanded RTW and accessories offering across 20 directly operated stores (DOS). Réminiscence is an atypical brend which cultivates contrasts and where cultures from all over the world blend. Born in the '70ies in the French Riviera, it was longtime jealously kept as a secret by customers who did not want to share the mistery and privilege of having discovered jewels and fragrances that seemed to be especially created for them. The mission of the company has always been that of fascinating people, telling stories arousing unique and magical emotions.
Directed end-to-end management of the HUGO BOSS Eyewear License overseeing product strategy, production, marketing and worldwide commercial execution. Executive Stakeholders management: Managed Senior Relationship with HUGO BOSS HQ (Metzingen). Safeguarding brand integrity and license growth. Global sub-brand launch: led international roll-out of BOSS Black, BOSS Orange and HUGO, expanding portfolio segmentation and global market penetration, resulting in a substantial revenues generator within Safilo's portfolio. The Safilo Group S.p.A. is worldwide leader in premium eyewear production and distribution with about 5,000 employees and over 1.000 Mio Turnover in 2005. Present on the international panorama through exclusive distributors and 28 subsidiaries in primary markets (U.S.A., Europe and Far East), Safilo distributes proprietary branded collections such as Safilo, Carrera, Smith, Oxydo, Blue Bay, as well as licensed branded collections, including Alexander McQueen, Bottega Veneta, Hugo Boss, Boucheron, Diesel, 55DSL, Dior, Emporio Armani, Giorgio Armani, Gucci, Imatra, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Oliver, Pierre Cardin, Stella McCartney, Valentino and Yves Saint Laurent. In addition, several collections (eg. J.Lo by Jennifer Lopez and A/X Armani Exhange) are exclusively dedicated to the American market.
Managed communication strategy for ~500k Coincard users, worth over 50% of a 800M€ turnover Customer Data & Segmentation strategy : Partnered with the Data & Analytics function to implement consumer profiling and targeted activation programs. Multi-Channel campaign leadership : delivered tailored monthly campaigns reaching ~150k members across multiple touch-points. Retail Activation : led ‘Serate Coincard’ loyalty events across 80 stores per season. Budget Management : Managed a Marketing budget of 1.5M€. Gruppo Coin S.p.A. is currently the Italian leader in clothing and accessories retailing, with over 6,000 employees worldwide, 950 Mlo Euro turnover in 2005, 320+ stores in Italy