New York, New York, United States
With over a decade of global experience, I am a creative leader driven to build brands and experiences that live at the intersection of fashion, technology, and culture. My journey has taken me from leading teams at world-renowned agencies in Madrid, Melbourne, and Milan to shaping brand image for high-growth startups in New York and, now, directing the creative vision for wearables at Reality Labs. I am passionate about operating on the leading edge, translating complex, future-forward technology into compelling, human-centered stories. My leadership is rooted in a commitment to fearless creativity, strategic problem solving and high-craft execution. I believe in fostering an inclusive and collaborative environment where I can provide hands-on direction to inspire teams and build powerful, breakthrough work. (っ◕‿◕)っ www.gabyyy.com
Currently leading digital creative for Meta's Reality Labs across the wearables & vr portfolio. My role sits where brand building and performance marketing meet, linking human creative direction to AI production infrastructure. I lead and develop the creative team, and translate strategic intent + cultural nuance into conceptual clarity to create campaigns and visual systems that scale.
Currently at Meta’s team of future technology, Reality Labs, leading brand design for wearables, including our flagship Ray-Ban Meta line. Driving global product launches and brand activations at the intersection of fashion, technology and culture.
In 2020, I joined Away, the beloved DTC travel brand. Managed a multidisciplinary team across global e-commerce, digital marketing, and in-store experiential design to bring Away's brand to life with digital-first storytelling. Drove performance through content and shaped the brand vision during a pivotal year for the travel industry.
In 2017, I became Creative Director at Stink Studios. I directed multi platform work for A24, Oscar Health, Phillips Auction, Bloomberg Philanthropies, Instagram, and Spotify. Earned multiple FWA awards for craft, innovation and digital storytelling excellence. Led future-casting workshops for Nike Innovation, exploring the future of retail and consumer experience.
In 2016, I joined frog New York, as a Principal Designer. I worked with Walmart, Equinox and BNY Mellon on digital experiences and design systems at scale. Architected an event series offering students and recent graduates 1:1 mentorship with senior frogs to build community and identify emerging design talent.
In 2015, I led the Spotify Year in Music campaign. It won a D&AD Graphite Pencil, four Webby Awards, and an Awwwards Site of the Day. It is still one of the most celebrated interactive campaigns ever made.