Boulder, Colorado, United States
I'm a product marketing and GTM leader with 6+ years of experience in B2B SaaS, specializing in complex, technical energy products. I partner closely with product managers, solutions engineers, and SMEs to deeply understand how things work, then turn that into positioning, messaging, and go-to-market strategies that resonate with the right audiences and drive commercial outcomes. I've spent my career in the energy industry and plan to stay in it. Energy markets are endlessly complex and constantly evolving, and I find that incredibly interesting and exciting. Most recently as Director of Global Go-to-Market and Content at Energy Exemplar, I an leading GTM strategy, positioning, and content across a multi-product platform used by utilities, energy traders, and market operators worldwide. That's included launching a new market category — Energy Decision Intelligence — and building the full GTM motion and sales enablement framework around it. In 2025, the global campaigns I helped build generated $7.8M in pipeline, a 7x increase over the prior year. I bring strong cross-functional instincts, having partnered regularly with Product, Sales, Solutions Engineering, and Executive Leadership, including presenting GTM strategy and performance directly to C-suite stakeholders. I lean heavily on AI tools throughout my work to scale content production, sharpen positioning frameworks, and move faster across the board.
- Lead global go-to-market strategy and content development across a multi-product energy SaaS platform, partnering with Product, Commercial and Executive Leadership teams. - Own positioning and messaging for strategic initiatives and product launches, including Energy Decision Intelligence, a new market category providing modeling insights to organizations and executive decision makers at scale. - Develop executive-level narratives, presentations, and keynote content for CEO and COO, aligning product strategy with market positioning at global customer events. - Re-launched PLEXOS Pulse product with 4-week awareness campaign: driving narrative, messaging, and supporting content. - Increased page views 37x (181→6,850 in 4 weeks), generated 7 product signups & 1 qualified pipeline opportunity - Translate complex energy market modeling concepts into clear, differentiated messaging for technical and executive audiences. - Leverage AI tools to scale content production, streamline campaign and email communications, and develop positioning and messaging frameworks through custom GPTs, Claude projects, and structured workflows. - Present regularly to C-suite stakeholders on go-to-market strategy, campaign performance, and strategic initiatives. - Develop sales enablement materials and executive-ready narratives to support commercial teams, including presentations, messaging frameworks, and customer-facing materials.
- Partnered with Growth Marketing Manager to drive $7.8M in pipeline in 2025, a 7x increase over the previous year through global campaigns. - Created high-impact content (research reports, e-books, case studies) generating 842 leads and $1.15M in pipeline. - Developed campaign messaging frameworks aligned to key product use cases, customer segments & personas, and market trends. - Collaborated closely with Product, Solutions Engineering, and Commercial teams to refine positioning and create customer-centric content. - Ran targeted campaigns for renewable developers and other key customer segments, aligning messaging to specific workflows and decision drivers. - Developed deep understanding of complex energy modeling workflows and competitive differentiators to inform go-to-market strategy and messaging.
- Created premium content series, Power Markets 101 - Increase in blog readership by 40% - Decrease in blog bounce rate by 12.58% and exit rate by 6.11% - Translation of complex topics and industry into easily comprehensible, insightful content
- Developed content strategy enhancing technical communications to local public - Led communications project, launching website within budget and on schedule - Led stakeholder communication and collaboration