Gabriela Felder

Strategic Account Manager | SaaS | CRM & Customer Success | NPS 90+ | Retention & Growth Focused

Lucerne, Lucerne, Switzerland

About

I’m a strategic professional with 15+ years of international experience across consulting, entrepreneurship, digital transformation, and SaaS. My career started in the legal and strategy space and evolved into customer-facing roles where I bridge business needs with technology solutions. In recent years, I’ve worked closely with global clients to implement SaaS and CRM solutions, improve adoption, and drive measurable outcomes. At EDGE Strategy, I managed enterprise accounts—including Fortune 500 companies—achieving a 90 % renewal rate and an NPS score of 90+ through trusted relationships, clear communication, and value delivery. I bring a hybrid skill set: strategic thinking from my early career, and hands-on experience with SaaS delivery, stakeholder engagement, and process implementation from my more recent work. I thrive in environments where I can help clients translate strategy into impact. Core strengths: SaaS Implementation • Customer Success • Account Management • Stakeholder Engagement • Digital Transformation • Change Management • CRM (Dynamics 365 / Hubspot) • Strategic Partnerships

Experience

  • Technical Consultant at Freelance
    Jan 2025 - Present · 1 yr 6 mos

    Freelance Technical Consultant supporting SMEs with digital transformation initiatives, including Microsoft 365 migrations, CRM strategy and implementation, and website development with SEO. Recent projects include implementing a CRM system for a real estate business (improving lead tracking efficiency by ~40%), leading a Microsoft 365 & Teams migration for a film commission (reducing file retrieval time by ~50%), and building a full digital presence for an architecture studio, including website, analytics, and automated reporting. Focused on delivering practical, scalable solutions that improve workflows, collaboration, and data visibility.

  • Customer Success Manager at EDGE Empower®
    Oct 2023 - Jan 2025 · 1 yr 4 mos

    EDGE Empower® is a complete and integrated software-based DE&I solution that has been designed specifically for organizations to accelerate their DE&I progress. In this role, I: ★ Led project and portfolio management, overseeing the successful implementation of the company's software across a diverse clientele, including Fortune 500 companies, central banks, and global non-profit organizations. ★ Contributed significantly to growth initiatives by securing renewals and expansion of scope, nurturing robust client relationships and consistently delivering outstanding customer experiences, thereby driving continuous business expansion. ★ Conducted in-depth data analysis, evaluating both quantitative and qualitative data to assess gender equality and intersectional equity within client organizations, and present actionable insights and recommendations derived from this analysis. ★ Identified areas for improvement in product development and user experience integration. Use insights gathered to inform product enhancement strategies and collaborate closely with the product development team to implement changes that optimize the user experience.

  • Solutions Consultant at BE-terna
    Jan 2023 - May 2023 · 5 mos

    ★ Analyzed and understood the business processes of customers in the areas of CRM, Sales and Marketing. Created business and technical concepts focused on customer engagement. Implemented Microsoft Dynamics 365 solutions and managed projects in a team with experienced experts. ★ Provided B2B consulting to help my customers drive digital transformation and automate business processes through integrated and connected, holistic solutions.

  • Co-Founder at she explores tech
    Oct 2021 - Mar 2023 · 1 yr 6 mos

    «she explores tech» is on a mission to increase diversity in Tech in Switzerland. By using tools powered by artificial intelligence (AI) and harnessing the power of mentorship and community, we empower women with personalized guidance on career exploration, reskilling, and job placement.

  • New Work and Potential Development Strategist at Spinnerei
    Apr 2021 - Apr 2022 · 1 yr 1 mo

    ★ Creation of an educational concept for the Spinnerei Campus (research, strategic orientation, acquisition of educational partners) ★ Planning and implementation of activities for the launch of the "Friends of Spinnerei" member club ★ Recommended course of action for the ICT infrastructure/architecture of the New Working Space. ★ Definition of stakeholders and requirements for the evaluation of an E-Ecosystem as a collaboration platform; testing of different software providers and implementation planning ★ Implementation planning for the integration of project groups for the co-creative and collaborative development of the focus areas Digital Transformation and Responsibility/Sustainability. ★ Internal ICT support and main administrator for all SaaS such as Monday (project planning tool), Google Workspace, MS365, Calendly, Mailchimp, etc. ★ Financial administration (payments, invoice entry, controlling credit card billing). ★ Administrative support of the HQ