São Paulo, Brazil
Hi, I’m Gabi — a Director of Product building products with humans + AI. ⚡️ I combine product strategy, technology, data, and AI to transform ideas into scalable products faster and smarter. With an engineering background and hands-on mindset, I use AI to accelerate discovery, prototyping, validation, and execution — while empowering people to focus on creativity, strategy, and innovation. My mission is simple: create real impact by combining human intelligence with artificial intelligence to build better products and experiences. Let’s shape the future together. 🚀 #AIProductLeader #ProductManagement #AI #Innovation #TechLeadership
Responsible for the long-term product strategy and evolution of Gupy’s Recruiting, Selection, and Onboarding platforms, connecting business strategy, technology, data, and AI to unlock human potential at scale. Scope & Responsibilities - Product Vision & Strategy: Define the strategic direction for Recruiting and Onboarding products, aligning technology and AI investments with business growth and operational efficiency goals. - Portfolio & Investment Management: Own OKRs, portfolio prioritization, and investment allocation across platform maintenance, product evolution, and strategic innovation initiatives. - AI as a Competitive Advantage: Drive the AI product strategy across the hiring and onboarding journey—from talent attraction to employee onboarding—balancing automation, decision quality, and user experience. - Platform Scale & Reliability: Ensure scalability, performance, security, and operational excellence of platforms supporting thousands of companies and millions of candidates. - Market Expansion: Lead product evolution for Latin America, adapting solutions to different markets, customer segments, and business needs. Executive Influence: Represent Product with executive leadership, strategic customers, and partners, translating vision into business decisions and execution.
Head of Product at Gupy, leading the Recruiting & Hiring and Admissions products. Responsible for product strategy, long-term vision, and the evolution of platforms that connect companies and candidates throughout the hiring journey. I work at the intersection of product, technology, data, and AI to build smarter, more scalable, and efficient experiences — from talent attraction and screening to hiring and onboarding. I lead multidisciplinary teams focused on growth, operational efficiency, automation, and delivering real impact for both customers and candidates.
Head of Product at DASA, leading GPM (Group Product Manager), Product, and Design teams responsible for patient care experiences across laboratory services and home healthcare operations. Responsible for the strategy, vision, and evolution of digital products focused on patient journey, scheduling, home healthcare operations, and operational efficiency in healthcare. I led digital transformation initiatives connecting user experience, technology, data, and operations to build more scalable, efficient, and patient-centered solutions. Managed and developed product leadership teams, driving strategic alignment, product culture, and execution focused on business impact and customer experience.
Managed the strategic direction and development of four essential digital products within YDUQS, driving product vision, strategy, and execution to enhance educational impact and align with business goals. • Product Portfolio Management: Led squads responsible for five core products—Exam and Exercise Platform, Student Employability Platform, Teaching Administration System, T.R.I. Algorithm (Item Response Theory), and Teacher App—ensuring that each product delivered value to both students and the organization. • Stakeholder Collaboration: Facilitated decision-making sessions with senior stakeholders to align product priorities with business goals, evaluating product roadmap scenarios and assessing their impact on both short- and long-term objectives. • Vision & Strategy Execution: Translated product vision into actionable roadmaps by defining key functionalities and prioritizing initiatives based on user needs and strategic impact. • Cross-Functional Partnerships: Established partnerships across departments to manage the product lifecycle effectively, seeking sustainable solutions that support YDUQS’s educational mission. • Goal Alignment & OKR Facilitation: Led strategic discussions for each product to ensure clarity around objectives (OKRs), roadmaps, and vision, enabling the teams to adapt to changing demands and opportunities. • Market & Performance Analysis: Conducted market research, competitive benchmarking, and product performance reviews to identify areas for improvement and potential growth. • Budget Management: Oversaw a product budget exceeding R$15 million, balancing maintenance needs with strategic development investments to maximize resource effectiveness.
Defined the vision, strategy, and roadmap for the CMS product (“Digital Content” for students’ disciplines), aligning it with overarching business goals and student engagement objectives. • Strategic Vision & Roadmap Development: Established a clear product vision and multi-phase roadmap to drive product growth and support learning outcomes, ensuring alignment with business goals and educational impact. • User-Centric Approach: Leveraged deep insights into user needs, engagement patterns, and content usage to drive strategic decisions, continuously refining the product to maximize student interaction and value. • Cross-Functional Collaboration & Communication: Facilitated cross-functional alignment by building and communicating product objectives and OKRs across stakeholders, engineering, and content teams, fostering shared ownership and focus on high-impact outcomes. • Backlog Prioritization & Experimentation: Owned backlog prioritization based on resource availability, business priorities, and insights from design-driven discoveries and experiments, ensuring alignment between user needs and business value. • Technology & Release Coordination: Partnered with Software Engineering to identify optimal technologies and co-develop the release roadmap, while collaborating with game development teams, designers, and content creators to streamline workflows, supporting seamless content creation, management, and deployment. • Full Lifecycle Management: Managed the product end-to-end, from initial conception to ongoing evolution, with a focus on delivering an exceptional user experience, leveraging scalable technology, and ensuring business viability. • Market Research & Innovation: Conducted industry research and benchmarking to identify innovative solutions and trends, positioning the product to capitalize on market opportunities and deliver sustained value to the business.
Led the HR integration product for companies acquired by YDUQS, driving the seamless integration and implementation of all core human resource systems, including recruitment, talent management, benefits, payroll, and employee training. • End-to-End Product Ownership: Managed all phases of HR systems integration, from pre-acquisition planning to post-acquisition optimization, focusing on organizational design, culture transformation, and talent retention strategies. • Agile Methodology Leadership: Applied agile methodologies and the Scrum framework to ensure efficient and adaptive project management, aligning cross-functional teams across multiple work fronts to deliver solutions on time and within scope. • Employee Journey Mapping: Conducted in-depth mapping of the employee journey, identifying pain points, managing risks, and seizing opportunities to enhance the employee experience and increase engagement. • OKR Implementation: Spearheaded the deployment of the OKRs framework at YDUQS, overseeing pilot studies and establishing standardized processes for setting and tracking key results across agile squads to align with organizational goals. • People Analytics Product Strategy: Developed and led the data product strategy for people management, creating standardized, reliable indicators to support strategic decisions in talent and organizational growth.
Led the Employer Branding and Culture Transformation product for Grupo Technos, focusing on building and enhancing the company’s employer brand to attract top talent and reinforce internal culture. • End-to-End Brand Strategy Development: Directed the creation and execution of the employer brand, implementing both internal initiatives with employees and external outreach with universities to position Grupo Technos as a desirable place to work. • Employee Engagement Programs: Developed and launched targeted engagement programs, including Failure Cases groups, TED-style Talks, Career Meetings, and Conversation Circles, to foster a culture of learning, transparency, and career growth within the organization. • Cross-Functional Collaboration: Partnered with stakeholders across HR, marketing, and leadership to ensure cohesive and impactful brand messaging, aligning the brand identity with employee experience and organizational values.