São Paulo, São Paulo, Brazil
CERTIFICATION Psychology – 2006 – CRP: 108595/06 Sport Psychologist – 2016 - Mackenzie Corporate Education Management – 2017 - FIA Leadership Solution 4D - 2025- Korn Ferry Relational Intelligence - 2025 - Hallos Strengths Coach - Gallup English – Advanced Level Spanish – Advanced Level Learning & Development Leader | LATAM | Corporate Education | Leadership & Capability Building Learning & Development professional with 20+ years of experience designing, delivering and scaling learning strategies for HR, Sales, Marketing and Leadership across multicultural and matrixed organizations in LATAM and global environments. I specialize in adult learning, instructional design, and capability building, with a strong background in andragogy, Train-the-Trainer programs, leadership development, sales excellence and corporate universities. I am passionate about translating complex business needs into practical, engaging and measurable learning solutions. - Design and lead end-to-end learning journeys (in-person, virtual and blended) - Act as a Strategic Learning Partner to HR, Business Leaders, Sales, Marketing and Product teams - Develop Train-the-Trainer programs and build instructional capability at scale - Lead global and regional curriculum teams, managing both build & buy content models - Influence and execute learning strategies in matrixed and virtual environments - Improve engagement, performance and survey results through data-driven learning solutions Recognized for clear communication, strong facilitation skills and the ability to align learning initiatives to business priorities, I thrive in fast-paced environments that require adaptability, collaboration and strategic thinking. I bring a unique combination of corporate L&D leadership, psychology and sports psychology, which allows me to design learning experiences that drive behavior change, performance and sustainable growth.
A sport psychologist with focus in Equestrian Sports for high performance. - Provide individual and group counseling to athletes, coaches, and teams on mental and emotional issues that affect performance. - Conduct assessments to determine athletes' strengths, weaknesses, and mental and emotional needs. - Develop and implement mental training programs to help athletes improve their performance, such as goal-setting, visualization, relaxation, and arousal regulation. - Work with coaches to create a positive team culture that supports the mental and emotional well-being of athletes. - Provide crisis intervention and support during difficult or high-pressure situations, such as injuries, losses, or criticism. - Collaborate with medical staff to ensure holistic and integrated care for athletes. - Evaluate the effectiveness of mental training programs and make adjustments as needed.
-Responsible for the planning and execution of the annual sales force training plan for Vision Care Latin America (Brazil, Argentina, Chile, Mexico, Colombia, Caribbean and Central America); -Provides expertise and guidance to managers and employees, being connected with all functional areas – to be aware of Vision Care main objectives and strategies; -Provides materials and development support to sales regions and to presentations at conferences or sales meetings. -Owns the annual sales force training planning cycle for Vision Care Latin America. Leads the capabilities assessment and leads the annual Sales Force training program for the region. Assesses and addresses the ongoing training needs of the entire sales force, aligning priorities with key stakeholders on regional and cluster level, to support sales and business objectives. -Responsible for the annual training budget in the region, ensuring proper resources and timely planned in financial business planning (BP); making sure to execute the plan according to approved budget. -Foster a coaching culture for Sales Managers through classroom and on the job training of the 8 step Coaching model, ensuring robust Coaching plans are in place (train the trainers). -Foster innovation to create new training methodologies, like “talk show” and “podcast”, connecting effectively and engaging key stakeholders to successfully implement and achieve results, focusing on establishing adequate governance. -Participates in global training forums, with Global Comex Team, connects proactively with key Vision Care stakeholders (Commercial Excellence, SFE, Sales teams) in other geographical regions (Europe, US, etc), being responsible to leverage solutions/platforms/methodologies, bringing new ideas/solutions to Latin America.
- Responsible for one team with 5 members ( analysts, intern and trainee) - Manage creation and revisions of training modules, training videos, rally call agendas, etc. - In collaboration with Sales & MKT area, this role will develop content and curriculum and facilitate core Selling Excellence content focused on the Avon Value Proposition, Product, Business Planning, and Consultative Selling process to ensure for Representatives develops from Forming to Performing development stages. - Lead the execution of “Selling Excellence” courses including leading virtual courses, in-house workshops, and field based activities. - Manages partnerships with Field Sales Training Managers (FSTM), - Works/travels with field sales representatives in a training capacity with emphasis on developing core competencies of new hires and FSTs as needed. - Lead the cost analysis, budget preparation, and fiscal operation of the sales training programs and related events. - Partner with internal stakeholders and liaise with subject matter experts in the development of new training contents. - Collaborate with marketing directors and product managers to develop and implement new product launches
Avon Talent SoLA team - Responsible for Brazil Talent Management Process and Capability Building; - Responsible for Avon University ( Global Leadership Programs ); - Responsible for Performance Management Process ( Cycle Performance Goal Setting, Feedforward, Talent Profile, Talent Review) - Listening Strategy ( My voice, New Joiner and Pulse Survey) - External Recognition.
- I was responsible for creation of structure of the Corporate University; - Coordinator training Schedule with subject matter experts (SME); - Promote knowledge management and proper use of learning tools; - Ιnstitute effective training & content strategies to support regional nuances and program effectiveness; - Create engaging learning activities and compelling course content that enhances retention, skill building and knowledge transfer.