Gabriela Kowalska

employer branding | marketing communications | social media | Kierunek ORLEN 🚀

Warsaw, Mazowieckie, Poland

About

Experience

  • Senior Employer Branding Specialist at ORLEN S.A.
    Dec 2025 - Present · 8 mos

  • KPMG Poland (4 yrs 2 mos)
    • Senior Employer Branding Specialist
      Oct 2022 - Nov 2025 · 3 yrs 2 mos

    • Employer Branding Specialist
      Oct 2021 - Oct 2022 · 1 yr 1 mo

  • Senior Marketing Communications Specialist at innogy Polska
    Aug 2019 - Sep 2021 · 2 yrs 2 mos

    ▪️ marketing communication ▪️ marketing strategy ▪️ rebranding innogy ➡️ E.ON Mapa Smogo!wa Warszawy & Zero Emission Store awarded campaigns - KTR Innovation 2020! 🗡 🏆 2 x gold 🏆 2 x silver 🏆 4 x brown

  • KPMG Poland (Warszawa, woj. mazowieckie, Polska)
    • Employer Branding Specialist
      Jan 2017 - Aug 2019 · 2 yrs 8 mos

      ▪️ marketing&communications ▪️ employer branding ▪️ social media Coordinator of projects: ▪️ Tax'n'You ▪️ Ambasadorzy ▪️ wolontariat studencki ▪️ creator of academic meetup (audit edition, tax edition) ▪️ co-author of employer branding campaign strategy #bigthinkerswanted #generationkpmg ▪️ creator of copy of the campaign #bigthinkerswanted #generationkpmg

    • Marketing&Communications Junior Specialist
      Jan 2017 - Sep 2017 · 9 mos

      ▪️ employer branding

  • Junior Brand Manager at Gremi Media
    Aug 2015 - Jan 2017 · 1 yr 6 mos

    ▪️ brand marketing: "Rzeczpospolita" ("Życie Regionów", "Nieruchomośći"), "Magazyn Sukces", "Bloomberg Businessweek Polska", "Uważam Rze", "Uważam Rze Historia" ▪️ communication strategy (offline&online) for Magazyn SUKCES and Bloomberg Businessweek Polska ▪️ create press ads (offline&online) ▪️ event marketing, author and coordinator of cyclic movie event "W kinie i w Sukcesie" ▪️ raising&coordination media sponsorship (Internet Beta 2016, fashion show Tomaotomo by Tomasz Olejniczak, cooperation with Gutek Film) ▪️ promo campaign for new products - mobile apps of Magazyn Sukces and Bloomberg Businessweek Polska ▪️ creating media plans ▪️ social media (strategy, copy, moderation) ▪️ cooperation with advertising agency and media