Germany
International healthcare strategist with 15+ years across EMEA and LATAM, driving product launches, market insights, and agile execution. Expert in turning insights into action—combining data, agility, and brand storytelling to drive results. Proven impact: 70% adoption growth, award-winning campaigns, and seamless cross-functional leadership.
As an international healthcare strategist, I’ve turned insights into action—combining data, agility, and brand storytelling to deliver results. Turning data‑driven engagement into strategic impact that improves patient care. Activating a network of 1.2M+ healthcare professionals to expand reach and influence. Delivering global scientific and clinical content from leading publishers.
As a key member of the Regional Gastro Marketing Team I will be responsible for the successful development and execution of the Tremfya IBD marketing launch strategy. Working in partnership with the cross functional regional and global teams as well as with the functional marketing network.
Represent EMEA BI on the Region Market Research Expert Group. Translate market research data and analyses into strategic recommendations that drive growth. In close collaboration with OpCo colleagues, I act as the point person in EMEA for issue resolution (data, alignment,questions), recruiting and engaging the necessary stakeholders to discuss and resolve issues. Develop systems, processes and tools for the continuous updating of overall plan progress (issues, challenges, successes) and to drive engagement rigor
Leading and facilitating the agile methodology within the ESO team to enhance EMEA speed, agility, and alignment by identifying and suggesting enhancements to the commercial team & agency to improve the efficiency and outcomes of the sprint implementation. Owning a digital project that supports the brand differentiation & enhances external engagement.
Responsible of marketing research for a FMCG company, working with their 5 product portfolios. Development of the 2014 brand plan analysis.