Peru
I’m a Data Analyst specialized in Product Analytics and Business Intelligence for early-stage startups and SaaS companies. In fast-growing startups, data becomes an unfair advantage when you know how to use it. I help founders, product, and growth teams go from messy data to clear, actionable insights that support better decisions across product, retention, and monetization. I work at the intersection of data analysis, product, and business. I take complex datasets and turn them into insights founders and PMs can actually act on. Why me * I bring 8+ years of experience across digital marketing and data analytics, which allows me to focus on metrics that truly impact the business, not vanity metrics. * I have a strong technical foundation with a pragmatic approach. I work daily with SQL, BigQuery, Python, Tableau, Power BI, Looker Studio, DAX, and Google Cloud Platform, while communicating insights in clear, executive-ready language. * I’m a startup-focused Data Analyst, comfortable working with ambiguity, incomplete data, and fast-changing priorities. How I create impact * Increased feature adoption by 15% by identifying power users through behavioral clustering and product usage analysis. * Lowered onboarding drop-offs by 20% through SQL-based funnel analysis and user journey optimization. * Mitigated churn risk by 18% by building a customer propensity model using BigQuery ML on Google Cloud Platform. What I focus on * Product Analytics, including funnels, cohorts, retention, and experimentation. * Business Intelligence and self-service dashboards. * SQL-first analysis on cloud data warehouses, especially BigQuery. * Applying machine learning pragmatically to support business decisions. Beyond the data * Growth-driven and analytical mindset with continuous testing and optimization. * Experience collaborating with remote teams across multiple time zones. * Minimalist approach to analytics. If it doesn’t drive a decision, it’s noise. Looking for a Data Analyst who understands startups, product, and business? Let’s connect DM me if you're scaling a startup and need data that actually moves the needle.
* Increased feature adoption by 15% by identifying power users through behavioral analysis and segmentation, supporting direct product improvements. * Lowered onboarding drop-offs by 20% through SQL-based funnel analysis using event data, identifying key friction points and improving early user retention. * Enabled faster decision-making for product and marketing teams by building self-service dashboards in Power BI, saving 5+ hours per week in manual reporting.
* Increased book sales by 25% by identifying conversion funnel drop-offs using SQL and path analysis; optimized the Kindle sales page to improve conversions. * Improved Meta Ads engagement by 35% (Instagram/Facebook) through audience pattern analysis using SQL and Excel; optimized creatives based on data insights. * Boosted positive reviews by 30% through organic WhatsApp Business campaigns; analyzed user feedback with Power Query (Excel) to tailor content more effectively.
* Increased organic traffic by 65% by leading the implementation of Google Analytics dashboards and a data-driven SEO strategy, optimizing 30+ keywords based on user behavior analysis * Improved conversion rate by 35% through funnel analysis in the CRM and A/B testing on landing pages; reduced Customer Acquisition Cost (CAC) by 10% and enhanced funnel efficiency.
* Increased conversion rate by 30% by optimizing user experience through funnel and heatmap analysis; identified friction points and led A/B tests that improved conversions with data-backed design changes * Boosted customer satisfaction by 25% through data-driven upselling strategies; implemented event tracking and navigation pattern analysis to enhance cross-selling and user experience
* Increased sales by 20% in Q1 by identifying high-potential market niches through data analysis and executing personalized 1:1 marketing campaigns * Reduced Customer Acquisition Cost (CAC) by 20% by improving ad efficiency via attribution modeling in Google Ads and Meta; reallocated budget to higher-performing channels * Boosted digital campaign ROI by 25% by leading A/B testing strategies for creatives and landing pages, using data-driven insights to guide performance optimization