Gabi Heigl

About

Head of Brand & Marketing with experience across FMCG, Sports and MedTech, and a track record in international brand, marketing and transformation leadership. My work spans brand strategy, portfolio management, product launches, commercial activation and change initiatives, leading brands, teams and go-to-market initiatives across complex markets. What motivates me: marketing as a business function that sharpens positioning, aligns stakeholders and contributes to measurable business results.

Experience

• Head of Brand & Marketing | Health Tech at Streifeneder Unternehmensgruppe
  May 2021 - Present · 5 yrs 3 mos

  Led brand and marketing across B2B and B2C, building a stronger marketing function and supporting digital transformation, commercial activation and business growth.

• Global Marketing Director | Consumer Goods at Hauck Group
  2020 - 2021 · 1 yr

• Marketing Director EMEA | Sports at Amer Sports Corporation
  2018 - 2020 · 2 yrs

• Essity (8 yrs 1 mo)
  • Global Brand & Marketing Director | FMCG
    2014 - 2018 · 4 yrs

  • Senior Global Brand Manager | FMCG
    2012 - 2014 · 2 yrs

  • Brand Manager Europe | FMCG
    2010 - 2012 · 2 yrs

• Procter & Gamble (4 yrs 1 mo)
  • Assistant Brand Manager Western Europe | FMCG
    2007 - 2009 · 2 yrs

  • Assistant Brand Manager DACH | FMCG
    2005 - 2007 · 2 yrs