Muscat, Masqaţ, Oman
I’m an e-commerce logistics and supply chain professional with 8+ years of experience driving operational and commercial growth across the UK, EU, USA, and Middle East. At ASYAD Express, I lead programs that enable regional e-commerce expansion, from final-mile and fulfilment network rollouts to reverse logistics and cross-border service development. My recent work has centred on enabling technology transformation across the supply chain to improve visibility, automation, and revenue integrity. I enjoy collaborating with others both internally and externally to solve problems and deliver valuable, practical solutions that drive results. I’ve worked across the full spectrum of brand-side operations, 3PL partnerships, and logistics consultancy, giving me a practical understanding of how to build and scale robust supply chain solutions. My approach is rooted in collaboration, data-driven execution, and long-term thinking. Passionate about simplifying complexity and solving high-impact problems that unlock growth in global e-commerce logistics.
I provide the following services through ApexLink: - Sourcing & Installing distribution related systems for clients to diversify their business. - Contract negotiation for prospective & existing customers of my clients - Reviewing existing supply chain to look at optimising it from both a financial and operational perspective. - The main focus areas that I have looked at for my clients include: Air Freight, Sea freight, road freight, customs clearance, warehousing, reverse logistics, and final mile e-commerce solutions. - Streamlining B2C final mile delivery for varied product ranges both domestically and globally. - Reviewing existing logistics partners, to scope out more efficient & cost-effective partners for my customers to gain financial and operational benefits.