Brooklyn, New York, United States
Experienced generalist: Product Design, UX/UI, visual design. Helped found Naked Apartments, NYC's #1 rentals-only site, acquired by Zillow in 2016.
Designed a variety of web, print and digital marketing materials for small and medium-sized businesses, including: Audible, Avant, Criterion, Sesame Street, Stanford University, Instinet, Goldman Sachs, Discovery Channel, ESPN, Pepsi, Nature Conservancy, WNET, Dilbert and Mountain Dew.
Redesigned shawfloors.com, Shaw Industries' main consumer-facing e-commerce site, and andersentuftex.com, their premium-offerings site. - conducted extensive internal and external interviews - designed and implemented user testing of key UI/UX directions - presented interview and testing results to C-suite management - produced comprehensive wireframes and prototypes - designed and maintained asset ibrary and design system to guide development
- Lead site and app design - Overhauled site SEO for improved organic traffic - Designed rental lottery app to improve on the NYC lottery process
- Revamped design, improving organic traffic on key pages by 50-100% - Conducted extensive user testing - Overhauled email campaigns leading to improved CTR - Managed remote coders