Ş. Fırat Keçili

Corporate Communications & Marketing Director at Gürsoy Holding

Istanbul, Istanbul, Türkiye

About

I have over 20 years of experience in marketing. The main brands I have worked for during this time include: A101, Anadolu Jet, Anglo American, Baykar, Easy Fish Oil, Emlak Konut, English Home, Filli Boya, Flo, Gain, Gürsoy Holding, Memorial, Milli Piyango, Nippon Paint, Kuveyt Türk, Sütaş, Türk Hava Yolları, Türkiye Sigorta, Uğur Soğutma, Venezia Outlet, Vialand, Yolcu 360, Ziraat Bankası, Ziraat Katılım. I primarily worked in corporate communications, marketing communications, and digital marketing for these brands. Industry experience: Automotive, Aviation, Banking, Construction, E-Commerce, Energy, FMCG, Media, Retail, Travel & Leisure.

Experience

  • Corporate Communications & Marketing Director at Gürsoy Grup
    Jan 2022 - Present · 4 yrs 6 mos

    Gürsoy Group is a group of companies that aims for respect to the values underlying its existence, responsibility for the trusts it has inherited, and innovativeness foreseen for the needs of the present day in 9 sectors with more than 20 companies. Service: Vialand Mall, Venezia Outlet Mall Entertaintment: Vialand Theme Park Mining: Black Green, Erkay Maden, BG Maden, BG Ferro Krom A.Ş. Investment : GPG A.Ş, RDS Gayrimenkul A.Ş. Construction: Güryapı A.Ş. Industry: Gürmak A.Ş. Food: Müessese Yemek A.Ş., Şehrekmek A.Ş., Bi Dilim Pastacılık A.Ş. Tourism: Çamlıca Turizm A.Ş. Energy : Pilstop Gürsoy Foundation

  • Head Of Communications at Baykar Technologies
    Jun 2021 - Nov 2021 · 6 mos

    Baykar, who has been working in favor of domestic and national production for Turkey's technological independence since 1986, has become the pioneer of an acceleration that will create a transformation in the field of technology and aviation in Turkey in the past 35 years. Today, Baykar, is being one of the world's leading technology, artificial intelligence and unmanned aerial vehicle manufacturers by carrying their initiative for the automotive industry to the sky. Job Description : To design and implement brand and communication strategy of company. To manage and improve global brand reputation & brand positioning. To structure corporate identity and trademark processs. To manage global marketing activities with business development department. To manage all events and sporsorship activities. To lead crisis management communications and advise top management with communication strategies and actions. To manage internal communication activities. To manage all corporate social responsibility process. To plan and implement sustainabilty projects and create social impacts with social innovation. To manage all corporate websites and e-comm site (baykarmagaza.com). To lead content strategy and social media. To manage all agencies process.

  • Head of Digital at Native Media Turkey
    Dec 2019 - Jun 2021 · 1 yr 7 mos

    Native Media Turkey is a Brandcom group company which is the second biggest media group in Turkey. Native Media, is a new generation media agency who follows every innovative idea and the dynamics of the fast-changing digital world. Job Description : Planning, developing and execution of all digital marketing processes of brands. My clients: A 101, Anadolu Jet, Boron, Ayyıldız Mayo, Easy Fish Oil, Emlak Bank, Emlak Konut, English Home, Filli Boya, Gain Turkey, Memorial, Nippon Paint, Sisal Group Italy, Turkish Airlines, Uğur Soğutma, Uğur Motorlu Araçlar, Ziraat Bankası, Ziraat Katılım.

  • Marketing & Corporate Communications Executive at Kuveyt Türk Katılım Bankası
    Apr 2008 - Dec 2019 · 11 yrs 9 mos

    Job Description : Planning, developing and execution of all marketing communications activities especially all ATL & BTL campaigns. • Our Brands; Kuveyt Türk / Banking / www.kuveytturk.com.tr Lonca Girişimcilik / Entrepreneurship ecosystem / www.loncagirisim.com Architecht / Technology company / www.architecht.com • Managed Budget: 10 Million USD in 2019 • Managed Business Partners : Creative Agencies : Ali Taran Creative Workshop, Beyin Reklam, Grey İstanbul Media Planning and Buying Agencies : Equinox, Zenith Optimedia, Skala Medya Performance Marketing Agencies : SEM Digital, Reklamport, Queogo Digital And Social Media Agencies: 41-29 Grey, Promoqube, Bubu Design Public Relations Agencies : Correct PR, Cosmo, Grup 7, Excel PR Strategy Partners : FutureBright Research, Nielsen Turkey, TNS Seo Partners : ZEO, Hostamedia, MagiClick Growth Marketing Partners : Insider, Adform Turkey

  • Marketing Strategist at Enki Management Consulting
    Sep 2006 - Aug 2007 · 1 yr

    I was responsible for global companies brand strategy process. It was included especially, communication areas. Job Description : •Developing marketing communication Strategies for brands. •Developing trend analysis and trend reports for brands. •Provide timely feedback and performance evaluation to director. •Analyzing and understanding of consumer behavior based on related market. •Analyzing and reporting communication activities. •Create and developing new marketing solutions. Global clients: EA Sports, Anglo American, Feiya China