Frankfurt, Hesse, Germany
PROFESSIONAL SUMMARY Senior Sales Manager with 15+ years of experience in B2B sales within commercial fashion brands and textile industries. Specialized in sales strategy, revenue growth, key account management, pricing and margin optimization across European markets. Proven track record in B2B sales, omni-channel distribution, forecasting, and cross-functional collaboration, with strong exposure to the German and EU retail landscape. Strong ownership of sales pipeline, forecasting, contract negotitations, and cross-functional collaboration. CORE COMPETENCIES •Customer Experience Strategy & Commercial Performance •Stakeholder & Customer Journey Management •Pricing Strategy & Margin Optimization •KPI Definitation, Performance Monitoring & Reporting •Process Optimization •Cross-functional Leadership •Data-driven decision making •Strategic Partnerships & Commercial Negotiation •Marketplace & Brand Acquisition •Key Account Management & B2B & Industrial •Business Development & Channel Expansion •Commercial Agreements & Framework Contracts •Pricing Strategy & Margin Optimization •CRM Pipeline Ownership & Sales Forecasting •Cross-functional & International Collaboration •Customer Retention & Long term Partnerships
-Plan and implement product positioning and market launch strategies and take responsibility for the related customer experience, data management and achievement of targets, -Identify opportunities to develop new channels for business growth and exceed revenue targets. -Mentor and coach sales team as well as review their work and provide constructive feedback. -Business development with other 3rd parties to strengthen product position in the market. -Responsible for the internal margin & product portfolio optimization within product category. -Active search for new customers to penetrate a growing market with company products and generate new sales, taking business objectives into account -Develop all aspects of the customer relationship from identifying new opportunities for growth to category management of on-going product listings. -Strategic planning of the marketing mix of product, communication, pricing and distribution policy to achieve the sales and marketing goals -Identifying market trends and consumer-feedback regarding potential demand/new offerings to meet the needs of consumers. -Understood market trends and advise on short- and long-term pipeline targets. Support the drafting of a sales pipeline, carry out sales forecasts and analysis -Align with the company's strategic objectives, handle and grow revenue and market share at designated accounts to improve customer success at all levels in the customer organisation. -Develop the future expansion strategy across countries achieving the defined target of consumer direct sales share of total business by maximizing business potential across all sales channels. -Identify and monitor omni-channel , consumer centric market needs, changes as well as competitor prices and trends.
-Led cross-functional commercial programs focused on imporing end-to-end customer experience, aligning sales strategy, pricing, distribution and service quality across European B2B customers. -Establish sales targets for each of sales team members, consistent with sales growth and margin goals.. -Mentor, manage, train and lead sales team of sales professionals to achieve sales targets, KPIs’ , provide leadership and guidance to the sales engineering and channel sales teams. -Owned end-to-end Customer Experience initatives , built and maintained a strong B2B customer network across wholesale and retail partners in European markets. -Develop the core positioning for the product and define the product strategy and roadmap. -Tracking monthly, quarterly and annually sales budget and sales forecast report. -Conduct market research & analysis (opportunities, competition, customers, price monitoring). -Establishes revenue-generating objectives by forecasting and developing annual sales goals for regions and channels; projecting expected sales volume and profit for existing and new customers.
-Building a strong understanding of the market and developing new sales opportunities (cross selling) for customers in order to generate organic growth. -Analyze product gaps and anticipate product needs at the customer level and clearly communicate back to Product Development key feature sets, price points and timing. -Follow up the customers needs, merchandising orders, distribution, and installation in order to perform core sales responsibilities and working coordinately with export department. -Provide feedback and information from customers and users to product management, marketing, sales and r&d to drive product roadmap, marketing messages and demand generation programs. -Worked with customers operating within Tier-1 supply chains.
*Ensuring customer satisfaction by following customer expectations and the market while determining business process. *Demonstrate application of conceptual knowledge of products, services, market intelligence and competitive insight. *Maintain a strong level of knowledge of products, services, market intelligence and competitive insight. Optimize tools and processes for the channel business. *Ensure transparency across stakeholders to facilitate project progress and maintain a strong network within the partners’ organization as well as enable structured relationship management.