Istanbul, Istanbul, Türkiye
I am an Art Director and Creative Content professional with hands-on experience in building strong visual identities and managing end-to-end content processes across digital and retail environments. I develop creative concepts, lead visual direction for social media and campaigns, and produce performance-driven content aligned with brand strategy and business goals. My work focuses on creating consistent, engaging, and conversion-oriented visual experiences that strengthen brand perception. With a background in retail and visual merchandising, I bring a holistic perspective to both digital and physical customer journeys, combining creativity with strategic thinking and execution. I am open to full-time opportunities where I can contribute to brand growth through creative direction, content strategy, and impactful visual storytelling.
Leading social media coordination and art direction processes to enhance brand visibility, strengthen visual identity, and support digital growth initiatives. Responsibilities include: * Managing 3 active social media accounts with end-to-end responsibility for content planning, coordination, and publishing aligned with marketing campaigns and sales periods * Increasing overall engagement rate by ~85% through strategic visual direction, audience segmentation, and data-driven content optimization * Leading end-to-end creative concept development and executing professional art direction for seasonal campaigns and special occasions, delivering high-impact, multi-channel visual experiences * Developing and delivering 10+ monthly visual contents (posts, reels, and promotional assets) aligned with brand identity * Creating and directing visual concepts for in-store campaigns, window displays, and entrance visuals, contributing to improved customer experience and brand perception * Collaborating cross-functionally with marketing and store teams to ensure 100% brand consistency across digital channels * Monitoring content performance using analytics tools and optimizing outputs based on engagement metrics and audience behavior * Supporting paid media creatives and adapting content formats to increase reach and conversion performance * Managing and executing influencer collaborations, contributing to expanded reach and audience growth * Ensuring visual consistency and maintaining a strong, modern brand presence across all active social media platforms
Managed the end-to-end creative direction and social media operations, strengthening brand identity, increasing audience engagement, and driving consistent growth across digital platforms. Responsibilities included: • Developing visual concepts and leading art direction for photo shoots, campaigns, and social media content • Planning, producing, and publishing short-form video and visual content for Instagram and digital channels • Creating and managing content calendars aligned with seasonal campaigns and business objectives • Designing and editing photo and video assets optimized for reach, engagement, and brand positioning • Coordinating shoot preparation, set styling, editing, and publishing workflows to ensure high-quality and timely delivery • Monitoring performance metrics (reach, engagement, saves) and optimizing content strategy based on insights • Ensuring visual consistency and maintaining a cohesive brand identity across all digital touchpoints
Worked on commercial visual merchandising operations supporting both in-store traffic flow and sales performance. Supported commercial decision-making through sales-driven visual analysis and layout optimization. Responsibilities included: •Implementing visual merchandising strategies based on seasonal campaigns and sales targets •Designing store layouts to guide customer traffic and increase product visibility •Supporting e-commerce and offline sales alignment through visual planning •Executing visual standards across multiple product categories •Collaborating with store management and operations teams to optimize commercial performance •Monitoring sales-driven visual effectiveness and making layout adjustments when needed
Executed global visual merchandising standards with a focus on customer flow, in-store experience, and commercial impact. Responsibilities included: •Applying global visual guidelines to store layouts and window displays •Managing daily and weekly visual updates based on sales performance •Supporting store traffic flow through strategic product placement •Assisting in visual execution of seasonal campaigns •Supporting team coordination and daily visual task planning
Supported store sales operations with a strong focus on customer flow, conversion, and service quality. Responsibilities included: •Managing customer interaction and in-store traffic during peak hours •Supporting sales targets through effective communication and product knowledge •Assisting in daily operational tasks and stock organization •Contributing to customer satisfaction and repeat visits Built a strong foundation in customer-focused retail operations, later supporting my transition into visual merchandising roles.
Gained hands-on experience in production environments requiring strong coordination, time management, and teamwork. Responsibilities included: •Taking part in photo and video productions •Supporting on-set coordination and workflow execution •Working closely with creative and production teams under time-sensitive conditions