The Randstad, Netherlands
Most founders think they have an AI problem. They don't. They have a taste problem. AI has made the "how" of brand building a commodity. Anyone can generate a logo, a strategy, a campaign in seconds. The result? Every brand starting to look the same, sound the same, and feel the same. A sea of sameness built by people who handed creative control to the machine without realizing it. In a world run by machines, the only thing left is human taste. I've spent 15 years building brands across music, sports, gaming, venture capital, and advertising. Nike, BMW, L'Oréal, PayPal, Activision. Most recently as Sr. Innovation Director at .Monks. And over the last couple of years, watching AI reshape everything around me, I developed a point of view I couldn't stop thinking about. I built a framework around it. The Triangle: Built by Creatives. Run by Agents. Fueled by Culture. I work with a small number of B2C founders to audit their brand against this framework and rebuild it from the ground up. What I offer Triangle Self-Audit (free). 15 minutes, 15 questions and you know where your brand stands. Triangle Audit. Deep diagnostic across all three pillars. Triangle Architecture. 90-day engagement to rebuild your brand. Founder of Technological Tastemakers. Platform, podcast, and community at the intersection of creativity, technology, and culture. Featured in New York Times · Campaign US · PR Week · Emerce Speaking International Broadcast Conference · Global Marketing Summit Istanbul · Amsterdam Fintech Week · Dutch Media Days
Technological Tastemakers is the platform for founders, creatives, and brand builders at the intersection of creativity, technology, and culture. A community, a podcast, and a content platform built around one belief: in a world run by machines, the only thing left is human taste. We explore what it means to build something iconic when AI can build anything. Through content, conversations, and community, we bring together the people who refuse to let the algorithm decide what the world looks like. Built by Creatives. Run by Agents. Fueled by Culture.
The consulting practice. One-on-one work with B2C founders and brand builders who need their brand to actually stand out in an AI-saturated market. Three ways in. The Triangle Audit. A diagnostic of where your brand is exposed and where the leverage is. The Triangle Architecture. A 90-day rebuild of brand strategy, voice, and execution. The Architect Retainer. Ongoing creative partnership for founders scaling the work post-Architecture. All three are built on one framework. Built by Creatives. Run by Agents. Fueled by Culture. 15+ years across music, sports, gaming, venture capital, and advertising. Former Sr. Innovation Director at .Monks. Work for Nike, BMW, L'Oréal, PayPal, and Activision/Blizzard. Featured in the New York Times, Campaign US, and PR Week. I am the bridge between the Labs (OpenAI, Nvidia) and the Streets (sports, music, fashion). Not a developer. Not a designer. The filter.
FaZe Clan is a world renowned global organization, known predominantly for it's highly skilled YouTube personalities and professional esports players. Since its creation in 2010, FaZe has grown to become one of the largest brands in gaming history, with a YouTube following of 7 million people, Twitter following of 4 million people and a Instagram following of 6.9 million people. FaZe Clan is rapidly expanding, offering full time careers in an evergrowing industry. FaZe Clan hopes to continue the growth of esports on a global level in 2019, and to help continue to develop top talent across the globe. With huge projects in the works, we believe FaZe Clan will help esports become as distinguished as mainstream sports.
Band of Insiders is a fast-growing community for marketers, brand leaders, and founders who want to stay ahead of what’s next in tech, culture, and consumer shifts. We share real-time signals, smart takes, and human conversations on AI, blockchain, gaming, digital identity, and youth culture. As founder, I curate daily insights, host community discussions, and guide members in making sense of rapid change. So they can lead, not follow. We bring together people who want to see around corners, spot patterns early, and keep their brands relevant in a fast-moving world.
How can we help our brands and partners utilize trends, technologies, and innovation so they can reach and engage with new (and younger) audiences? That is what I do.
Media.Monks is a digital-first marketing and advertising services company connecting the dots across content, data&digital media and technology services. Inspired by the connectivity and flexibility of technology APIs, Media.Monks’ single-P&L model offers brands seamless access to a nearly 8,000-strong team of digital talent organized across 57 talent hubs in 33 countries. Partner to 8 of the 10 most innovative companies in the world, Media.Monks works with established as well as up-and-coming global, regional, DTC and B2B brands, helping them own their data and build out customer ecosystems to elicit smart, efficient, high-impact engines for growth. In 2021, the Media.Monks brand launched by merging MediaMonks and MightyHive, joining two of the best entrepreneurial and innovative companies worldwide. Named to Adweek’s Fastest Growing lists (2019, 2020, 2021), AdExchanger’s Programmatic Power Players (2020, 2021) and numerous “best places to work” lists, the team is united around a shared goal to win the decade by changing the industry for good. And it looks like it's working: in addition to holding a record number of FWA and other industry awards, Media.Monks has been regularly recognized at the Cannes Lions and the Webbys, named Webby Production Company of the Year in 2021. Media.Monks is owned by London-based S4Capital (SFOR.L), the publicly-traded new age/new era advertising and marketing services company established by Executive Chairman Sir Martin Sorrell in 2018.