Siew Peng (SP), Fung

Head of Marketing, Singapore at SAP Asia

Singapore

About

15+ years’ experience in developing and executing marketing strategies particularly in IT industry. Driving strategic and measurable demand generation programs through integrated online and offline approaches for Asia Pacific region.

Experience

  • SAP (7 yrs 2 mos)
    • Head of Marketing, Singapore
      Feb 2022 - Present · 4 yrs 6 mos

    • Senior Marketing Manager - Singapore
      Jun 2019 - Feb 2022 · 2 yrs 9 mos

  • Gigamon (2 yrs 2 mos)
    • Regional Marketing Manager, ANZ & Greater China
      Mar 2019 - Jun 2019 · 4 mos

    • Regional Marketing Manager, SEA, Greater China & India
      May 2017 - Mar 2019 · 1 yr 11 mos

  • APAC Marketing Specialist at Extreme Networks
    Feb 2013 - May 2017 · 4 yrs 4 mos

    Drive and develop marketing strategies and programs to support sales initiatives in Asia Pacific.

  • Senior Associate at National Trades Union Congress
    Feb 2012 - Feb 2013 · 1 yr 1 mo

    Responsible for increasing awareness to the Professionals, Managers, Executives community through offline programs and campaigns.

  • Account Manager at inCall Systems Pte Ltd
    Apr 2007 - Feb 2012 · 4 yrs 11 mos

    Developed and managed marketing programs to support clients' goals and objectives in demand generation, particularly in the IT industry.