Istanbul, Türkiye
In the insurance industry since 2002; I worked at various levels in elementary and life branches and retirement branches. I have experience in business lines of the insurance industry such as sales, marketing, claims, project management, business analyst, digital sales, marketing, digital marketing and corporate communication. As the Integrated Marketing Manager at my last workplace, I carry out integrated marketing communication processes for both communication and marketing activities of the company. In addition to designing sales campaigns and measuring performance, executing multi-channel business models, I have developed my experience in digital marketing and new business models run with win-win logic in recent years. I also do decision-making studies on the corporate identity, event studies, launch, media planning and press services of other group brands. I supported the subject of training and presentation preparation, which I love very much, with the pedagogical formation I received in 2020. And finally, I am honored to be on the list of WSpark'22 50 Sparks and WSpark'23 100 Sparks That Make a Difference, organized by the PSM Awards this year. I believe that I can use the experiences I have gained in other sectors that are involved in marketing activities. I always attach importance to following innovations as much as to be sufficiently specialized in a field. I can boldly enter new works and projects with the strength of my will to learn and my talent.
Participates in the determination of marketing KPIs, the creation and implementation of strategies, and the direction of the team, Preparation and follow-up of annual marketing, internal and external communication plans and coordination with all relevant teams, o ensure that the communication activities of the products and campaigns are prepared in accordance with the product purpose and plans, Monitoring the marketing communication budget monthly in accordance with the purpose, Developing alternative sales channels, cross-selling and up-selling schemes To monitor and report the innovations in the sector and within the framework of competition, new regulations and their effects on the product, and to activate the relevant agencies and teams to take actions to increase revenue / penetration, to report the actions taken, To determine the preliminary analysis needs for new product development by examining consumer / customer expectations, market needs, competitor products, Coordinating the 3rd parties that it works with in line with the marketing business plans, preparing the business plan and following it on a monthly basis, Making the communication plans of the prepared campaigns with 3rd parties and internal teams and presenting them on a monthly basis, Monthly planning and monitoring of communication strategies within the scope of brand management, Conducting campaigns for data collection Planning the website and all visual works, tracking and managing the compliance of the texts with the brand identity Managing the press relations of the company, ensuring that the PR plans are carried out by coordinating with the agency Preparation and follow-up of crisis plans and implementation when necessary To determine and implement strategies for new product development by examining market research, new technologies and competitor products and, if necessary, to prepare action plans according to the comments of product teams. Carrying out agency segmentation studies
Developing strategies to promote the company's goals, products or services, Taking part in corporate image and logo works, Developing and conducting promotional and brand building activities, Coordinating with advertising agencies and media companies, Reviewing and approving, or writing prepared press releases To control and manage the content produced for websites, Ensuring active management of social media accounts, Organizing and managing internal and external events, Creating annual communication plans and budgets, scheduling interviews and media events, To follow new communication and marketing trends and opportunities, Preparing periodic reports on corporate communication activities, Making competitor analysis and market research for the sector, Making campaigns for existing customers within the scope of marketing activities, Improving the customer experience in digital channels, Carrying out the online integration processes of alternative distribution channels, Managing marketing communication processes in all channels, Preparing the annual marketing budget. Carrying out agency segmentation projects
Execution of project-based sales and marketing functions of the subsidiaries that ankan is affiliated with, Carrying out business development processes for sales and marketing activities, Creating new business/process/processes in existing channels, Making project modeling for new customer acquisition, creating feasibility. Developing marketing and communication strategies specific to the customer segment on a channel basis Determination of cross-sell up-sell setups Identifying new products in related channels, establishing service/product relations, monitoring IT system infrastructure integration, development, deployment, etc. processes Regular and periodic visits of business partners and in relevant channels Ensuring business continuity, Determining communication activities for campaign and project studies and preparing related materials, Revision of sales processes and documentation updates according to Legislation / Compliance and regulation requirements, Designing products according to the needs of the channel or developing the existing product Positioning pills in digital channels digital marketing contribute to their work
Execution of project-based sales and marketing functions of the subsidiaries that ankan is affiliated with, Carrying out business development processes for sales and marketing activities, Creating new business/process/processes in existing channels, Making project modeling for new customer acquisition, creating feasibility. Developing marketing and communication strategies specific to the customer segment on a channel basis Determination of cross-sell up-sell setups Identifying new products in related channels, establishing service/product relations, monitoring IT system infrastructure integration, development, deployment, etc. processes Regular and periodic visits of business partners and in relevant channels Ensuring business continuity, Determining communication activities for campaign and project studies and preparing related materials, Revision of sales processes and documentation updates according to Legislation / Compliance and regulation requirements, Designing products according to the needs of the channel or developing the existing product Positioning pills in digital channels digital marketing contribute to their work
Determining the marketing strategies of insurance and pension companies, To follow, monitor and implement projects and action plans, Conducting new product market (including sales unit needs) and market research activities, Making, presenting and reporting the sector, customer and competitor analysis related to the field of duty, Making customer visits required by marketing activities, Making campaign suggestions suitable for the sector and periods, publishing the campaign results, Designing new products and ensuring that the infrastructure works are completed until the sale, Increasing the performance of existing products and sales channels, Providing suggestions for cross-selling and segmentation, Developing projects for new marketing channels, Making the budget of the marketing unit, To implement the strategic communication plan determined by the company according to the marketing plan, Planning advertising campaigns and managing the operational process, Coordinating relations with media organs, Openings, year-end events, anniversaries, etc. planning all kinds of events and organizations, Planning the promotional products to be prepared on behalf of the company, Managing social and digital media communications, Coordinating relations with agencies (Media, Creative and PR). To follow the media for all the news in the visual and written media, Writing and presenting press releases, Managing the process of preparing printed and digital promotional materials, Coordinating the graphic design works of the materials that reflect the brand identity and needed in accordance with the corporate identity with the team.
To follow up the work flow and processes of the sales channel with other head office units and to make improvements, To take part in the commission/premium works of the sales channel, to develop it, To evaluate the target realization and field needs of the sales team and to make action suggestions, To prepare target, performance and reward studies of the sales team in line with the company's strategy and goals, Working on sales/business development projects in line with the company's strategic priorities and supporting existing studies, To carry out campaign studies to position the sales channel in accordance with the strategic priorities of the company, To follow and finalize the work flow and processes of the sales channel, Carrying out the marketing activities of the sales channel, To take part in the projects of the sales channel within the scope of the legislation studies. To provide necessary product training support to field teams.
To be responsible for the after-sales service quality of the Corporate Projects function and the coordination and implementation of all units, relations and operational processes, To ensure the quality of service with the aim of establishing and developing long-term and profitable relationships with the existing customers of the company, To fulfill the demands and expectations of existing customers, corporate and commercial banks and broker sales channels, Designing the necessary reports, Selling pension and life insurances to existing customers and taking part in sales organizations, Conducting Group Life and Personal Accident Insurance bid requests and finalizing tenders, To follow the productions and commissions of broker and agency channels and to ensure that this channel is developed by making visits, Taking part in sales campaign projects and creating marketing activities such as mailing, brochure and poster design. Ensuring the sales performance of the sales team and other channel related reports, Managing the project and business development activities with the IT department of the sales channel.
Preparing "Health and Life Insurance" tenders in line with the customer needs (economic premium and the best special conditions) of 25 corporate companies in my portfolio and 12.000 policyholders and groups with new business potential referred to me from the marketing service, carrying out the proposal studies, Submitting the relevant proposal studies to the customers. and ensuring that the approved offers are underwritten, Periodically preparing Health, Life, BES presentations and giving trainings, At the same time, providing special consultancy, offer management and presentations to institutions related to private pension insurance and cross-selling products to existing customers.