São Paulo, São Paulo, Brazil
Since 2003 I’m working with Digital Marketing. Author of 4 books. Angel investor and advisor with personal portfolio currently 16 startups and 4 exits and 1 write-off. Author Page on Amazon: http://amazon.com/author/fspina My books published: - Account–Based Marketing - Orquestração ABM (2023) ISBN 978-6556951041 - Personalização (2019) ISBN 978-85-8289-225-1 - Technical Marketing (2013) ISBN 978-85-912595-1-9 - Facebook Marketing (2011) ISBN 978-85-912595-0-2 [Case] LikedIn Ads: https://business.linkedin.com/pt-br/marketing-solutions/clientes/sucesso-resultados-digitais 1º ABM Brazilian Website dedicated: https://www.accountbasedmarketing.com.br
• Led the development of Maestro ABM, a leading ABM SaaS platform with personalized touchpoints and playbooks for enterprise sales. • Orchestrated Account-Based Marketing processes to shorten sales cycles and drive success for over 100 customers. • Achieved measurable impacts on revenue growth and customer success through targeted account strategies.
Founded in 2014, Distrito is a platform with the purpose of helping companies to transform themselves through innovation and technology. With its ecosystem of open innovation, empowered by data and AI, Distrito connects large companies, startups, investors and academics to generate new, more collaborative, efficient, transparent and sustainable business models. Today, Distrito conducts open innovation with 65 large corporations and more than 800 startups that are connected to its platform, in addition to 11 Corporate Labs. Distrito also maps more than 15,000 startups in Brazil to generate insights and innovation intelligence, having published more than 50 sector reports. In 2020, the District was elected as the best innovation hub in Brazil by the Startup Awards, an award from the Brazilian Association of Startups (ABStartups). Who we are: An innovation platform for startups, corporations and investors. What we do: We help startups succeed, corporations to transform and investors to generate exponential returns through our strong innovation ecosystem. Why we do it: We believe technology is transforming the world as we know it. Each and every aspect of the human life are suffering a big and deep impact and new behaviours are shaping the companies, products and markets of the future. As Distrito, we deliver huge opportunities for entrepreneurs, investors and companies that are able to see, act and embrace this change ahead of us.
Exit. ATTA acquired by Quintoandar
Exit. Monetus acquired by Toro investimentos (Santander Group)
Plan and execute marketing campaigns across Paid Media channels to acquire new users Identify and execute innovative opportunities to drive growth and monetization metrics Design and run growth experiments Execute A/B tests and optimize website and download/sign-up flows Track and analyse channel and campaign KPIs Strong knowledge of growth channels and tactics Test innovative strategies and new channels Optimize conversion funnels to unlock user and revenue growth Scale and automate the growth processes [Case] LikedIn Ads: https://business.linkedin.com/pt-br/marketing-solutions/clientes/sucesso-resultados-digitais