Lunel, Occitanie, France
I founded Hedgehog Motorcycles and developed the brand internationally, leading our bikes to be showcased at some of the most prestigious shows around the world. Before launching the brand, I spent several years as a custom builder, designing and crafting unique motorcycles and parts. This experience gave me a deep understanding of creation, technique, and design. Today, Hedgehog Motorcycles relies on a solid distributor network and a community of over 22,000 passionate followers on Instagram. Through this project, I’ve had the opportunity to express my full range of expertise: product creation, art direction, marketing, business management, strategy, leadership, and international development. Trained as a graphic designer, and also working as a photographer, entrepreneur, and business owner, I am a multi-skilled creator driven by ambition, innovation, and the desire to bring meaningful projects to life. I also serve as the DG of HHBL Holding, a growing group that will bring together several entities specializing in motorcycle parts. My goal is to build, structure, and expand a strong ecosystem centered around creation, design, and performance. 📩 Open to collaborations, opportunities, and partnerships. ------------------------- Entrepreneur, créatif et bâtisseur, j’ai fondé Hedgehog Motorcycles et développé la marque à l’international, jusqu’à exposer nos motos dans les shows les plus prestigieux du monde. Avant de créer la marque, j’ai travaillé plusieurs années en tant que custom builder, en concevant des motos et des pièces uniques. Ce parcours m’a permis d’acquérir une maîtrise profonde de la création, de la technique et du design. Aujourd’hui, Hedgehog Motorcycles s’appuie sur un réseau de distributeurs solide et une communauté de plus de 22 000 passionnés sur Instagram. Ce projet m’a permis d’exprimer pleinement mon expertise : création de produits, direction artistique, marketing, gestion d’entreprise, stratégie, leadership et développement international. Graphiste de formation, photographe, chef d’entreprise et homme d’affaires, je suis un entrepreneur multi-compétences animé par l’ambition, l’innovation et l’envie de donner vie à des projets porteurs de sens. Je suis également Directeur Général de HHBL Holding, un groupe en développement qui réunira plusieurs entités spécialisées dans la pièce moto. Mon objectif : bâtir, structurer et étendre un écosystème solide autour de la création, du design et de la performance. 📩 Ouvert aux collaborations, opportunités et partenariats.
As CEO of Hedgehog Motorcycles, I lead the global vision and strategic development of the brand, with a hands-on approach across key areas: • Global Strategy: Defining the long-term direction of the company and driving growth opportunities in international markets. • Marketing: Building brand identity and visibility through digital campaigns, events, and strategic partnerships. • Sourcing: Managing suppliers and materials to ensure high-quality production and ethical standards. • Management: Overseeing day-to-day operations, coordinating with our workshop team and creative collaborators. • Design: Leading the design process for custom parts and unique builds, combining aesthetics with performance. At Hedgehog, we blend craftsmanship, innovation, and motorcycle culture to create one-of-a-kind machines and premium parts — made in France, inspired by passion.
As Regional Manager at The Kooples, I was responsible for overseeing a network of retail stores, ensuring operational excellence and brand consistency across all locations. My role encompassed a wide range of strategic and hands-on responsibilities: • Business Unit Management: Supervised daily operations across multiple points of sale to ensure sales targets, KPIs, and customer service standards were consistently met. • Store Network Oversight: Managed a regional portfolio of stores, aligning each with the company’s performance expectations and brand values. • Visual Merchandising: Ensured effective visual presentation and merchandising execution aligned with seasonal guidelines and brand identity. • Performance Analysis: Conducted weekly and monthly analysis of commercial results to identify trends, opportunities, and areas for improvement. • Team Leadership: Recruited, coached, and managed store teams, fostering a strong performance culture and encouraging professional growth. • Collection Rollout: Oversaw the implementation of new collections, including staff training and optimal in-store placement to drive sales. • Operational Processes: Ensured compliance with organizational procedures and optimized in-store operations for efficiency and impact. This experience strengthened my leadership, commercial, and analytical skills in a fast-paced, fashion-driven retail environment.