Wiesbaden, Hesse, Germany
Creative mind ready to structure complex situations, push innovative ideas and being ambassador of constructive and sustainable change. I believe that things flow naturally when you have fun and enjoy the process together.
- Responsible for the brands Fol Epi, Giovanni Ferrari, Islos, British Heritage. - Strategic Brand Management for the German market. Together with my team of Brand managers I develop products and innovations with the categories department as well as tactical business opportunities. Responsible for the developement of the brand communication platforms including tvc. On top of that Global stream Lead for the developement of the CRM and 1st party data strategy as well implementation in the German market.
Leading the Media-Brand « Ich liebe Käse », the Consumer Service and Digital Innovation Hub. Implementing Marketing Automation and Data Solutions (Salesforce Marketing & Service-Cloud, Reach 5, Azure) leading the way towards the companies digital transformation with global pilot projects.
Leading the Media-Brand « Ich liebe Käse » and after 6 months the Consumer Service.
Developement and implementation of the strategic marketing of the group and its subsidiaries and adaptation of the marketing mix to the current market situation .
High end private excursions with the authentic human experience that makes all the difference.
Co-Founder and General Manager of the Luxury Resort " Somewhere only we know" in Thailand. Construction, architectural and interior-design of the whole place. Process-implementation, building the entire infrastructure, restaurant management, head of housekeeping, conciergerie and more with an asian team of 10 people.