Pedro Fortuna Rodrigues

Dynamic Leader Driving Strategic Growth | Expert in Commercial Finance, FP&A, Analytics

Porto Metropolitan Area

About

Senior Finance Leader with 11+ years of experience in multinational environments, including 6+ years in leadership roles across Europe. Currently heading Operations & Central Functions Controlling and Distribution Sales Finance at Infineon, leading cross-functional teams and overseeing large-scale revenue streams. Expert in FP&A, commercial finance, and strategic business partnering, with a strong track record of driving revenue growth, margin expansion, and operational efficiency in dynamic business contexts, including digital and distribution channels. Recognized for building high-performing teams, enhancing financial transparency, and enabling data-driven decision-making to support sustainable business growth. Outside of work, enjoys traveling, watching Formula 1, investing in real estate, listening to music, and tasting wine.

Experience

  • Senior Manager Controlling and Sales Finance at Infineon Technologies
    Feb 2024 - Present · 2 yrs 5 mos

    As the lead for Operations & Central Functions Controlling and Distribution Sales Finance, oversee financial controlling and reporting, enhance data analytics, and ensure compliance and risk management. Additionally, partner with distribution management to support financial performance, manage distribution programs, and conduct audits to drive harmonization and boost profitability. Team Size: 6+6 Headcounts America’s Distribution Revenue in 2023: € 835m | +62% YoY

  • adidas (4 yrs 4 mos)
    • Senior Manager Digital Commerce Finance
      Jun 2022 - Feb 2024 · 1 yr 9 mos

      As the head of Global Digital Growth Finance, partnered with the SVP Digital Growth to influence key decisions and drive strategic investments, overseeing the financial control and commercial performance of the global e-commerce channel. Implemented new controlling concepts, improved existing frameworks, and facilitated collaboration between global and market teams, providing strategic guidance and regular financial updates to enhance digital business growth and profitability. Team Size: 5 Headcounts e-com Net Sales in 2022: € 4,617m | +10% YoY

    • Manager Controlling & Reporting
      May 2021 - Jun 2022 · 1 yr 2 mos

      As the leader for Centralized Marketing and HQ functions Controlling & Reporting (FP&A), oversaw financial planning, cost control, and business performance transparency. Managed multiple medium-sized teams, ensuring alignment with goals and smooth operations. Conducted financial analysis, risk mitigation, and provided expertise for functional areas while leading medium to large-sized projects. Team Size: 5+4 Headcounts Centralized Marketing and HQ OPEX in 2021: € 2,575m | +10% YoY

    • Team Lead Workforce Management
      Nov 2019 - May 2021 · 1 yr 7 mos

      As the head of Global Organization Workforce Management (OWM), oversaw global organizational tracking and governance, FTE and PEX planning, and workforce reporting and controlling. Created transparency on key drivers, managed process migration to SAP Analytics Cloud, and provided global bonus accrual calculations. Supported FTE and PEX target shifts, provided insights to the Board and SLT, partnered with global finance and HR, and delivered fact-based decision support. Team Size: 5 Headcounts Personnel Expenses in 2020: € 2,483m | -9% YoY ; FTEs in 2020: 54,722 | -2% YoY

  • Sonae MC (Porto, Portugal)
    • Senior Business Analyst & Planner
      Oct 2018 - Nov 2019 · 1 yr 2 mos

      On Strategic Planning & Analytics team: provided C-level advisory, conducted strategic analysis and initiatives, managed cost budgeting, controlled and reported deviations, performed rolling forecasts, defined and monitored KPIs, ensured alignment with business objectives, conducted data mining for trends and patterns, supported decision-making, developed automated data solutions, and served as manager’s right arm.

    • Business Analyst & Planner
      Jan 2018 - Oct 2018 · 10 mos

      On Strategic Planning & Analytics team: provided C-level advisory, conducted strategic analysis, managed cost budgeting, controlled and reported deviations, performed rolling forecasts, defined and monitored KPIs, ensured alignment with business objectives, conducted data mining for trends and patterns, supported decision-making, developed automated data solutions, and served as manager’s interim during maternity leave for 6 months.

  • Business Analyst at SONAE
    Sep 2015 - Jan 2018 · 2 yrs 5 mos

    On People Analytics team of Corporate Center: provided direct support to top management and executive committees, controlled processes with economic impacts such as annual salary reviews and performance bonuses, monitored productivity, performance, staff costs, FTEs, net sales, turnover, and talent indicators, played an active role in annual budgeting and adjustments, contributed to Y/E cost and EBITDA forecasts, and deputized coordination of Qlikview business intelligence platform.

  • Trainee at Colep Packaging
    Feb 2015 - Jul 2015 · 6 mos

    On Continuous Improvement team of Packaging Business System, - Definition of improvement opportunities - Optimization and Standardization of procedures through Lean tools and methodologies - Teams guidance for operational excellence - Project Management