Minneapolis, Minnesota, United States
• Led a small team of designers focused on building scalable CMS Product and Design System • Holistic oversight of the component library and connection to cross-department needs • Collaborated to grow, build and leverage Design System and expand the reach of design tokens and reusable components
• Established foundational design patterns, accessibility standards, and modernized code • Product subject matter expert and bridged gaps between UX, Product, Creative, eCommerce, and Engineering teams • Worked alongside Product and Engineering to uncover gaps, needs, and opportunities to innovate for all cross-functional teams • Increased Engineering velocity by 30% in 2021
• Oversaw and mentored a team of designers, developers, video editors • Led website Product strategy, UI best practices, technical requirements • Partnered with marketing, sales, and development leadership to build and develop B2C marketing website • Responsible for team design methodology, process improvement • Responsible for creative direction for B2B Enterprise custom client websites • Fostered a culture of empathy, encouragement, and professional growth • Collaborated to build first Better Together Employee Resource Group within SportsEngine • Led Kids Day initiatives to introduce design thinking and graphic/web design
• Led enterprise business website strategy, client design relationships • Drove UI/UX strategy for custom websites with clients • Led mobile-first thinking and pushed creative boundaries of proprietary CMS • Delivered projects within budgets ranging from $500-100,000 • Successfully launched over 200 custom websites • Improved workflows to increase internal efficiencies • Integrated new tools and processes to improve business operations • Solved complex problems and design beautifully simple experiences • Understood technical restraints and communicate solutions with clients
• Destination and local Minneapolis weddings and engagements: Published in Aspen Wedding Guide • Landscape and Travel Photography: Published in Lake and Company Magazine • Sports Photography: Published in Pond Hockey: Frozen Moments • Event Photography
• Website design work for outdoor lifestyle and global organizations • Pro bono website design work for social and community non-profit organizations • Branding & Identity work for sports culture organizations, event promotion companies • Product Photography