Matthias Fritsch

DesignOps | Design System Lead @ Celonis | Bridging Design & Code through AI-focused workflows

Basel Metropolitan Area

About

I believe that great design doesn't happen by accident — it happens by system. With 15+ years of experience, I’ve evolved from a UI/UX engineer into a Product / Design System Lead focused on the 'how' of design. At Celonis, I lead the Design System and its governance, ensuring our teams have the tools, processes, and libraries they need to thrive. Currently, I’m focused on architecting our AI-related infrastructure—bridging the gap between design and development by implementing AI-augmented workflows (e.g., Cursor, Figma Make). My goal is to empower designers to move beyond static screens toward production-ready components and rapid prototyping. I’m a firm believer in the power of Figma, the efficiency of a well-oiled design system, and the flexibility of modern leadership — balancing high-performing remote and on-site teams. Let’s talk Design Systems, Design-to-Code orchestration, Product Design Leadership, or how to scale a design org without losing its soul.

Experience

  • Celonis ()
    • DesignOps | Design Systems Lead
      Feb 2023 - Present · 3 yrs 6 mos

      Leading our amazing Design System and scale Design Operations across the company.

    • Design Lead (Design System)
      Apr 2022 - Feb 2023 · 11 mos

      Building Design Systems and workflows at scale.

  • Gründer:in at Shokunin LAB
    Feb 2024 - Present · 2 yrs 6 mos

    Embroidery & custom prints on high quality clothing - Made in Germany. 職人 - Journey Toward Perfection:
 Over a decade of dedication to crafting unique pieces, not settling for anything less than excellence.

  • Product Design & Design System Consulting at www.matthiasfritsch.de
    Jan 2007 - Present · 19 yrs 7 mos

  • MAN Truck & Bus SE (3 yrs 9 mos)
    • DesignOps & Design System Lead
      Aug 2020 - Apr 2022 · 1 yr 9 mos

      Building Design Systems and scalable workflows, enabling designers to have solid processes and tools, establishing measurements for UX.

    • Senior UI/UX Designer
      Aug 2018 - Aug 2020 · 2 yrs 1 mo

      Conception, creation & technical implementation of digital applications.

  • Senior UI/UX Designer at Dr. Grandel GmbH
    Nov 2014 - Aug 2018 · 3 yrs 10 mos

    Conception, creation & technical implementation of e-commerce portals.