Friedrich Stahl

Strategic Enterprise AI Sales | LLMs · Agentic AI · Data Infrastructure | DACH GTM

Munich, Bavaria, Germany

About

I help enterprises turn AI from ambition into operating reality and I build the go-to-market motion to make it happen. Over the past decade, I've built and led enterprise GTM motions for complex AI, data, and cloud platforms across Germany and Central Europe — at Oracle, HP, and DataArt, working with CIOs, CTOs, CDOs, and CFOs in Manufacturing, Energy, Financial Services, and Telco. What makes me different from most AI sellers: I've built from zero. At Oracle, I launched a new AI go-to-market for Germany South — no playbook, no existing pipeline. At HP, I incubated an entirely new Data Science business line for Central Europe. At DataArt, I opened accounts at DAX-level organizations where no relationship previously existed. I thrive in early-market environments where the product is real, the use case is compelling, but the customer still needs to be educated, convinced, and guided through organizational complexity. My focus in 2026: Enterprise roles at the frontier of AI — LLM vendors, Agentic AI platforms, and Data Infrastructure companies expanding into DACH. If you're building an enterprise sales motion in Germany and need someone who can open doors, build pipeline, and close complex deals — let's talk. 📍 Munich, Germany · Remote-first

Experience

  • Oracle (Hybrid)
    • AI & Cloud Senior Account Executive
      Sep 2025 - Mar 2026 · 7 mos

      Working with Enterprise customers in Germany adopting Cloud and AI solutions.

    • AI GTM Lead Germany South / Industrial Manufacturing
      Jan 2025 - Aug 2025 · 8 mos

      As Enterprise AI GTM Lead for Germany I spearheaded the adoption of AI cloud solutions across enterprise clients, leveraging our robust cloud infrastructure. I collaborated with cross-functional teams to design and deliver scalable, AI-driven strategies that drive digital transformation and business growth. My role involved identifying client needs, crafting tailored solutions, and fostering long-term partnerships to unlock the full potential of AI in the enterprise space. Developed and launched an enterprise AI go-to-market strategy across manufacturing, energy, telecom and financial services. Built and closed significant enterprise pipeline within the first 180 days as a sales specialist for new AI products. Drove sales enablement and executive-level positioning, establishing C-level relationships and aligning AI capabilities with real business outcomes. Worked cross-functionally with product, engineering, and infrastructure teams, including data center capacity planning to support scalable enterprise adoption.

  • AI & Data Science Solutions Lead CEE at HP
    Jan 2022 - Dec 2024 · 3 yrs

    Intrapreneurial role incubating a new business line within HP: - Driving Data Science growth in Central Europe. Driving new opportunities and discussions across data science teams in large enterprise and SMB. - Working hand-in-hand with HP sales force to drive Data Science opportunities from discovery to closure. - Forging channel partnerships to deliver best-in-class Data Science solutions to customers. - Serving as a Data Science technology subject matter expert and evangelize HP solutions. - Having a deep Data Science customer knowledge, position HP solutions to address customer problems, and provide customer feedback to product and engineering teams. - Supporting country product and sales teams in understanding customer workflows, applications, and proposed HP solutions. - Influencing external and internal partners to adopt new Data Science solutions and capabilities.

  • Business Development Director DACH at DataArt
    Sep 2017 - Jan 2022 · 4 yrs 5 mos

    DataArt is a global technology consultancy that designs, develops and supports unique software solutions, helping clients take their businesses forward. Recognized for their deep domain expertise and superior technical talent, DataArt teams create new products and modernize complex legacy systems that affect technology transformation in select industries. DataArt has earned the trust of some of the world’s leading brands and most discerning clients, including Nasdaq, S&P, United Technologies, oneworld Alliance, Ocado, artnet, Betfair, and skyscanner. Organized as a global network of technology services firms, DataArt brings together expertise of over 2,200 professionals in 20 locations in the US, Europe, and Latin America.

  • Country Manager DACH at Yieldify
    Feb 2016 - Aug 2017 · 1 yr 7 mos

    - backed by Google Ventures and Softbank Capital - YIELDIFY BELIEVES THAT MARKETERS WANT TO CONVERT VISITORS, EASILY. Yieldify provide a full-service solution that lifts revenue for over 1000 global brands and they are vertical agnostic. They are specialists at creating more conversions in the lower funnel using our Exit-Intent Technology. Their advanced analytics tracks and reacts to on-site behaviour, providing marketers with predictive insights into their online customers. Yieldify’s technology simplifies the marketers’ ability to predict and adapt to visitor intent across all devices. Responsibilities: - Established local presence for fast growing SaaS startup in Germany - Conducted product demos at e-commerce customer premises or via webinar - Attended trade fairs and events - Full management of sales process - Project management of proof-of-concept/ onboarding new clients - Won first enterprise DACH client for Yieldify

  • Sales Consultant at Emarsys
    May 2015 - Jan 2016 · 9 mos

    Acquired by SAP in 2020 - Consulting and selling to customers in e-commerce DACH market - Sales of cloud based marketing technology (SaaS) solution - Full management of sales process - Product demos at customer premises or via webinar, attended trade fairs and events