London, England, United Kingdom
I am a passionate Performance Marketing expert, with a consulting background, a strong experience in management and a team-player mindset.
Leading the Global performance marketing team for all marketing channels including Paid search, Paid Social, Influencer Marketing, Affiliates and Offline across 30 countries: • recruitment, on-boarding and management of a team of 25+ marketing specialists • accountable of the ROI of the marketing investment (>£100M) • continuous data-driven and test & learn approach to identify and roll-out best practices • worked closely with other global marketing teams (brand & content, UX, Data science) to define a global transversal approach • worked closely with key country managers to define market-specific strategies and goals Key achievements : • significant YoY sales growth (40%) and improvement of the Marketing efficiency / ROI • built a global performance marketing team with a strong digital expertise
leading the performance marketing activity for all channels : Paid search, Paid Social, Mobile app, and display - recruitment and management of the team - all types of performance marketing campaigns : Acquisition, Reactivation, Retargeting, App-installs, with a clear focus on new customers acquisition - in 12 countries and across all key platforms including Google, Facebook, Instagram, Youtube, Apple, Microsoft - responsible of the end to end process, from the strategy definition, test and learn plans and daily reports
Leading the paid social marketing activity : - recruitment, on-boarding and management of the team - all types of paid social campaigns : Acquisition, Reactivation, Retargeting, App-installs, Brand awareness and Influencers with a clear focus on new customers acquisition - for 2 brands in 14 countries and across all key platforms : Facebook, Instagram, Snapchat, Pinterest - responsible of the end to end process, from the strategy definition, test and learn plans and daily reports
Selected experiences : • For a global banking leader: economic model definition and analysis of the launch of a new digital offer, including pricing definition driven by the go-to-market strategy • For an international bank : market assessment and 3-year digital roadmap definition with a focus on user experience improvement • For a cosmetics manufacturer : definition of the new operating model of a key Marketing tool, from commercial plan definition to delivery to final customers, in a PMI context • For a private hospital group : assessment of the operational model based on in-depth data analysis and cost optimization plan definition • For a leading energy company : definition of innovative user journeys to improve employee experience through a design-thinking approach • For an automotive manufacturer : efficiency plan definition of the R&D activities leveraging digital, process optimization and best-shoring • For an insurance company : business model and implementation roadmap definition of a new customer relationship center • For a global agribusiness leader : project management of a major procurement transformation project