Frieder Keppler

Global Product Manager Wetend, TFL Ledertechnik GmbH

Cologne Bonn Region

About

Internationally experienced Manager. Extensive marketing and sales experience in a B2B environment on various positions. Familiar with the implementation of large projects. Proven track record in successful development and implementation of different strategies and projects.

Experience

  • Global Product Manager Wetend at TFL Ledertechnik GmbH
    Jun 2021 - Present · 5 yrs 1 mo

    Global responsibility for a specific business segments. Development and implementation of portfolio and growth strategies. Generation of market and competition analysis. Definition of pricing strategies. Creation of marketing and communication campaigns. Contributing to global production network optimization projects. Participating in the cross-functional product development process. Cooperation with Procurement and R&D to manage supplier relationships. Partner Manager for strategic suppliers.

  • Global Product Manager Crusting, Business Unit Leather at LANXESS DEUTSCHLAND GMBH
    Jan 2018 - May 2021 · 3 yrs 5 mos

    Global responsibility for sales and margin of the Business Segment Crusting and as of 01.01.2020 also for the Business Segment Preparation & Tanning. Development and implementation of portfolio and growth strategies. Generation of market and competition analysis. Definition of pricing strategies. Creation of marketing and communication campaigns. Assessment and coordination of product innovation processes. Management of global projects to develop the Business Segment strategy. Responsibility for forecasts and stock levels as well as management of short supply.

  • Product Line Manager Colorants EMEA at Kemira Chemicals Germany GmbH
    Jun 2017 - Dec 2017 · 7 mos

    Responsibility for sales and earnings of the Paper Colorants business in EMEA. Determination of pricing policy and portfolio management. Definition of sales strategies and support of the sales organization during implementation. Generation of market and competition analysis. Management of product innovation processes. Creation of marketing campaigns and promotional literature. Definition of the sourcing strategy for trading goods. Complaint management. Coordination of forecasts and stock levels as well as management of short supply in cooperation with the Supply Chain.

  • Kemira Germany Sales GmbH (5 yrs 10 mos)
    • Marketing Manager Colorants EMEA
      Oct 2012 - May 2017 · 4 yrs 8 mos

      Responsibility for sales and earnings of the Paper Colorants business in EMEA. Determination of pricing policy and portfolio management. Definition of sales strategies and support of the sales organization during implementation. Generation of market and competition analysis. Management of product innovation processes. Creation of marketing campaigns and promotional literature. Marketing Key User for the pricing tool.

    • Product Line Manager Colorants EMEA/ APAC
      Aug 2011 - Sep 2012 · 1 yr 2 mos

      Responsibility for sales and earnings of the Paper Colorants business in EMEA and APAC. Determination of pricing policy and portfolio management. Definition of sales strategies and support of the sales organization during implementation. Generation of market and competition analysis. Management of product innovation processes. Creation of marketing campaigns and promotional literature. Definition of the sourcing strategy for trading goods. Complaint management. Coordination of forecasts and stock levels as well as management of short supply in cooperation with the Supply Chain. Disciplinary lead of the Junior Product Line Manager.

  • Business Manager at AllessaChemie GmbH
    Sep 2003 - Jul 2011 · 7 yrs 11 mos

    Worldwide responsibility for marketing and sales of a product portfolio of specialty chemicals (pigments, inhibitors, intermediates for colorants, active pharmaceutical ingredients). Market analysis as well as development and implementation of sales strategies for the products in charge. Coordination of customer service activities related to the product portfolio. Management of the sales activities of foreign distribution partners. Regional Coordinator of AllessaChemie for Asia. Global acquisition and management of key account customers. Driving innovation with customers. Participation in projects related to the optimisation of business processes.