Friedemann Schmid

Co-Founder < = > less is more / Sustainable entrepreneur / Expert in marketing and innovation / Business Angel / Idealist

Greater Paris Metropolitan Region

About

Entrepreneur, senior marketing executive and business unit leader. Broad marketing experience in the beauty industry (cosmetics, fragrance, bath & body, hair care) both in global / strategic and local / operational roles. Strong entrepreneurial spirit with pragmatic, collaborative approach to achieving results Successful in driving turnover, market share, brand equity and profitability. Internationally minded, fluent in English, French and German. Specialities: Brand building, project management, global brand & portfolio management, new product development & innovation, launch execution and sales support, advertising (creation, brief, execution, agency management), market research & analysis, PR, consumer insights, trade marketing and merchandising. Team building and coaching. P&L management.

Experience

  • Co-Founder + president at less is more
    Jul 2021 - Present · 5 yrs

    Less is more ! We create upmarket personal care products with a comprehensive approach to sustainability, enabling a future looking approach to beauty. By removing the unnecessary, we can elevate what really matters: multi-sensorial products with high-quality natural-origin ingredients, richly foaming yet caring textures and masterly crafted scents - with 90% less packaging, 90% less logistics related CO2 emissions, 95% less energy in production, 0 suspected endocrine disruptors and 0 nonsense. Join us taking bigger steps with smaller footprints! Achieving more by taking less.

  • Senior Business Consultant at Independent
    Jan 2019 - Present · 7 yrs 6 mos

  • Coty Inc (21 yrs 7 mos)
    • Chief Marketing Officer
      Oct 2016 - Dec 2018 · 2 yrs 3 mos

      Global CMO for Coty's Consumer Beauty Division. Includes powerbrands Covergirl, Rimmel London, Max Factor, Bourjois Paris, Sally Hansen, Clairol, Wella (retail), Adidas, and a lifestyle fragrance portfolio with Playboy, Guess, Nautica, Katy Perry, Beyoncé, David Beckham, Bruno Banani, Mexx, James Bond 007, Jovan. - Setting strategy and defining growth models for the division’s portfolio of brands in Color Cosmetics, Hair Color & Styling, Lifestyle Fragrances and Body Care. - Overseeing and approving brand activity plans and initiatives to drive sustainable growth - Leading and growing a team of approx. 200 talents, of which 10 direct reports - Reporting to the President of the Coty Consumer Beauty

    • SVP Marketing Leader, Post Merger Integration team
      Aug 2015 - Oct 2016 · 1 yr 3 mos

      Responsible for all Marketing related activities in preparation of the integration of P&G beauty brands within the future Coty: - Setting up a best in class, consumer-centric marketing organization - Redefining all marketing related cross functional operating processes and ensuring tight integration with support functions to optimize cohesiveness and accountability - Reviewing future portfolio strategy and category growth models - Identifying opportunities to accelerate growth as of day 1 - Securing the transfer of all brand assets - Leveraging synergies and maximizing longer term growth opportunities

    • Vice President Global Marketing Calvin Klein fragrances and cosmetics
      Jan 2015 - Aug 2015 · 8 mos

  • Product Manager at L'Oreal S.A.
    Sep 1995 - Jun 1997 · 1 yr 10 mos

    Product Manager Studio Line (Hair Care)