New York, New York, United States
As the Founder of Motus Media, I have over 12 years of experience in media strategy and advertising, specializing in programmatic media buying, social media platform campaigns, and branded content activation. My work focuses on delivering optimized marketing solutions across mobile, desktop, native, social, and smart TV platforms while driving measurable results through customized call-to-actions, engagement strategies, and earned media. Dedicated to collaboration and innovation, Motus Media fosters partnerships with high-profile clients to create impactful campaigns and expand revenue. By leveraging a data-driven approach and effective media strategy execution, I work alongside teams to deliver campaigns that meet and exceed performance goals. My passion lies in developing targeted, high-impact advertising strategies that align with client objectives and optimize ROI.
Motus Media activates branded content with engaged audiences across mobile, desktop, native, social and smart TV platforms. We are able to leverage customized call-to-actions and social activations on all platforms while guaranteeing completed video views, engagement and earned media. Full service Programmatic Media Buying across all exchanges, social media platform media buying (Facebook, Instagram, Linkedin, X) as well as content creation and seeding. • Lead full-cycle media strategy execution, collaborating with teams of 4-15+ to deliver optimized marketing solutions across multiple platforms. • Grew exponential revenue by acquiring high-profile clients, optimizing ad campaigns, and negotiating contracts with clients and agencies. • Increased annual spend for Murray’s Cheese/Kroger through data-driven strategies, maintaining strong client relationships for maximum campaign effectiveness. • Improved click-through rates for Mimeo’s and D’Addario’s campaigns, refining ad strategies and leveraging advanced targeting techniques. • Achieved double-digit growth in ANA event and membership sales through programmatic retargeting, Social Media engagement, DMP targeting, and A/B testing.
Managed full-cycle execution of media strategies, collaborating with cross-functional teams of 4-15+ individuals to deliver impactful marketing solutions and continuously optimize client ad performance across multiple platforms.
Built Business Development and Strategy for one of the most sophisticated machine learning programmatic advertising bidders. With a focus on Transparency, Video First and best-in-class responsive customer support. • Formed a strategic partnership with WeWork Marketplace, driving growth in lead conversion rates and annual revenue. • Built relationships with agencies like OMD and integrated DSP platforms into co-working spaces like WeWork, increasing member engagement and campaign success. Pivoted work relationship into formation of media agency.
Partnered on Go-To-Market Strategy for leading International Big Data and Social Influencer E-Commerce Platform. Project Includes: -Website Development -Content Strategy -Market Execution -Product Research and Development -Marketing Collateral -Beta Testing Program -New Vendor Business Development -Analytics Dashboard and Reporting Recommendations
Arkady performed a wide number of growth activities including media, lead generation, new business development, events, and content creation. He primarily developed the East Coast market (also national & Asia) from zero to revenue . He started the Tappedin:NY Innovator Series. A new interview series highlighting high-growth mobile founders and app development shops in the exciting startup hub of NY. They feature notable mobile entrepreneurs like Rawmeet Chowla (Fueled), Veronika Sansev (Women In Wireless), Alexa Hirschfeld (PaperlessPost), Adrian Gradinaru (Sailo) and many more. He also launched a mobile panel series at General Assembly called "The Art and Science of Personalizing Mobile Apps" which was live streamed globally over YouTube from NYC and now syndicated nationally. Arkady is very active in various verticals including EdTech (as a passionate parent) and has championed think-tank groups in Boston and NYC including Mobile EdTech and Mobile Data Science. Arkady Built strategic marketing relationships with Coworking Spaces, Accelerators, TechHubs and Development Shop companies such as General Assembly, Samsung Accelerator, WeWork, Fueled and many others. CleverTap provides comprehensive mobile and web analytics and user engagement technologies to brands, marketers, and developers looking to identify better, target, engage, measure and monetize audiences. The single-platform solution includes powerful, industry-first features such as live user segmentation, which enable businesses to catalyze rapid growth through real-time implementations and impactful personalization strategies. Since launching in 2013, CleverTap has helped more than thousands of customers, including leading brands such as McDonald's, Star, Sony, DC Comics, HookedOnPhonics, DealsPlus, and BookMyShow to better serve their customers. The company is spread throughout Silicon Valley, New York, Los Angeles, San Francisco and Mumbai and is backed by Sequoia Capital and Accel Partners.