Frida Calderon

Senior GTM Enablement Specialist

Mexico City, Mexico

About

I make complex work easier for the people who need it! My background mixes enablement, operations, recruiting, and customer education across fast moving teams. I’ve built onboarding programs, led product trainings, coached people, and improved processes in all kinds of environments. That mix taught me how to read a team fast: how they learn, where they get stuck, and what actually helps them perform. I’m all about clarity, structure, and creating programs that make work feel lighter and more doable for everyone.

Experience

  • Senior GTM Enablement Specialist at Apollo.io
    Jan 2026 - Present · 7 mos

    At Apollo I lead onboarding, product training, and release enablement, turning complex updates into training people understand and apply. I build the content, run the sessions, manage the LMS, and partner across teams to keep everyone sharp, aligned, and performing at a high level.

  • Training Consultant at Outreach
    Feb 2024 - Jan 2026 · 2 yrs

    As a Training Consultant at Outreach, I helped companies get the most out of the software. I provided training sessions to teach them how to use the platform effectively, guiding them through best practices and helping improve their sales processes. I managed training projects from start to finish, ensuring everything runs smoothly and meets client needs. Additionally, I handled various administrative tasks, such as tracking progress and organizing, to keep everything on track and deliver real value to our clients.

  • Recruiting Coordinator at arrivia
    Aug 2023 - Feb 2024 · 7 mos

    As a Recruiting Coordinator, I was the orchestrator of a seamless hiring journey. From juggling interview schedules to maintaining organized candidate databases, I ensured the recruitment process was efficient and candidates had a positive experience. My role involved providing essential administrative support to the talent acquisition team and cultivating strong relationships with both candidates and internal stakeholders. With a keen eye for detail, I contributed to the overall success of the recruitment process, making it a smooth and collaborative.

  • American Express (4 yrs 11 mos)
    • Learning Specialist
      Sep 2022 - Aug 2023 · 1 yr

      As a Learning Specialist, my mission was to make learning enjoyable and beneficial for our team. I tailored training sessions to meet each team member's specific needs, weaving in engaging elements to keep things interesting. Creating a positive and supportive learning environment, my focus was on empowering every team member to enhance their skills and find fulfillment in their professional growth.

    • Learning & Development Coach
      Aug 2019 - Sep 2022 · 3 yrs 2 mos

      In addition to onboarding support, I was responsible for assessing individual learning needs, adapting coaching strategies, and fostering a positive learning environment. Collaborating with various teams to enhance training materials and continuously improving the onboarding process was also part of my role. My goal was to help new hires develop the skills and knowledge necessary for success within the company.

    • Customer Care Specialist
      Oct 2018 - Aug 2019 · 11 mos

      In my role, I consistently met and exceed performance metrics, demonstrating a strong dedication to achieving customer care goals. I leveraged my deep understanding of American Express products and services to educate customers, while maintaining a professional and empathetic approach. My commitment to continuous improvement drove my ability to adapt to evolving processes and contribute to a collaborative team environment.

  • Teleperformance ()
    • Team Supervisor
      Mar 2018 - Sep 2018 · 7 mos

      As a Team Supervisor at Teleperformance, I drove results through strategic planning, performance analysis, and effective leadership. My role involved fostering a culture of accountability, continuous improvement, and customer-centricity within the team. I was dedicated to optimizing processes, implementing best practices, and ensuring seamless collaboration across departments. My commitment to excellence extended to cultivating a positive work environment, where team members are empowered to excel, and our collective efforts contribute to the overall success of the organization.

    • Customer Service Representative
      Sep 2017 - Mar 2018 · 7 mos

      At this role I worked in efficient issue resolution, positive customer interactions, and upholding the brand's high service standards.