Crowthorne, England, United Kingdom
At one of the leading broadcasters, my primary role at ITV consists of managing advertisers’ portfolios and campaigns (including IPG, Procter and Gamble and MGM). I work closely with large and independent agencies with great communication skills allowing me to build positive and professional relationships. I am involved in up-selling premium content to buyers in order to improve revenue where possible, which I also do through involvement in creative ad breaks. I am a first port of call to clients and buyers, similarly, I am a direct management figure to an assistant, helping to support and train them when onboarding.