Ripon Miah

Google & Meta Ads Optimization | Conversion Tracking Expert | GA4 | GTM | Pixel CAPI | Server-Side Tracking(Stape & GCP ) | CRO Specialist | Zapier ,CRM | Helping Businesses Maximize ROAS

Dhaka, Bangladesh

About

I’m Ripon Miah, a Data-Driven Digital Marketing - Analytics & Tracking Specialist with 5+ years of experience helping businesses scale through accurate tracking, advanced analytics, and high-performing advertising strategies. I specialize in building reliable conversion tracking systems that help businesses make smarter marketing decisions based on real data — not guesswork. From fixing broken tracking setups to improving attribution accuracy and campaign performance, I help brands unlock the full potential of their marketing efforts. My expertise includes: ✅ Google Analytics 4 (GA4) ✅ Google Tag Manager (GTM) ✅ Google Ads Conversion Tracking ✅ Meta Pixel & Conversion API (CAPI) ✅ Server-Side Tracking (Stape, Google Cloud, Taggers) ✅ Enhanced Conversions ✅ Microsoft Ads Tracking ✅ Shopify Data Layer Implementation ✅ Consent Mode V2 ✅ Looker Studio Dashboards ✅ Hotjar & Microsoft Clarity ✅ Google & Meta Ads Optimization with CRO Stategry Over the years, I’ve worked with service-based businesses, eCommerce brands, agencies, and local companies to solve one common problem: “Why are ads spending money but not generating accurate results?” Most businesses lose valuable data because of incorrect tracking, missing event parameters, browser restrictions, attribution gaps, or poor campaign optimization. I help solve these issues by creating clean, accurate, and scalable tracking infrastructures that improve reporting quality and campaign performance. My approach combines technical implementation with marketing strategy. I don’t just install tags and pixels — I ensure every conversion is tracked properly, every campaign receives quality data, and every optimization decision is backed by analytics. I also help businesses improve ROI through: • Google Ads (Search, Performance Max, Remarketing) • Meta Ads Optimization • Funnel & User Behavior Analysis • Landing Page CRO Recommendations • Event & Ecommerce Tracking • Advanced Audience & Conversion Setup I believe great marketing starts with accurate data. When tracking is done correctly, businesses can reduce wasted ad spend, optimize faster, and scale profitably with confidence. If you're struggling with inaccurate tracking, missing conversions, poor attribution, or underperforming campaigns — I can help you identify the problem and implement the right solution. Let’s turn your data into growth and your clicks into measurable conversions. 🌐 Website: freelancer-ripon.com 📩 Open to collaborations, freelance projects, and long-term partnerships.

Experience

  • Fiverr ()
    • Unlock Real Growth with Server-Side Tracking & Enhanced Conversions
      Jun 2022 - Present · 4 yrs 2 mos

      I am a data-driven Digital Marketing Specialist with expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, and Meta Pixel with Conversion API. I help businesses set up accurate tracking systems, optimize campaigns, and improve conversion rates. My focus is on delivering reliable data, better audience insights, and higher ROI through advanced tracking and CRO strategies.

    • Get Accurate Data, Better Ads Performance & Higher ROI
      Jun 2022 - Present · 4 yrs 2 mos

      I help businesses track the right data, optimize ads accurately, and increase sales at a lower cost using advanced, data-driven tracking solutions. Why Enhanced & Server-Side Tracking Matters If you set up Google Ads Enhanced Conversion Tracking, I can securely send purchaser data (email, phone, etc.) to Google Ads. ✨Better conversion accuracy ✨Smarter ad optimization ✨Ads reach the right audience ✨More sales with improved ROAS

  • Performance Marketing Specialist at PT Squared Trading Co Ltd
    Jun 2023 - Present · 3 yrs 2 mos

    I manage end-to-end tracking, analytics, and paid advertising for multiple eCommerce businesses, helping brands improve marketing performance, attribution accuracy, and revenue growth. Key Responsibilities & Achievements: • Plan, launch, and optimize advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and Reddit Ads. • Configure and maintain Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API (CAPI). • Implement server-side tracking solutions using Stape and Google Cloud to improve data accuracy and privacy compliance. • Set up advanced conversion tracking, enhanced conversions, dynamic remarketing, and custom event tracking. • Analyze customer journeys, attribution models, and campaign performance to identify growth opportunities. • Build performance dashboards and reports using Looker Studio for actionable business insights. • Conduct Conversion Rate Optimization (CRO) audits and recommend improvements to increase sales and lead generation. • Troubleshoot tracking issues and ensure accurate data collection across marketing platforms. • Manage audience segmentation, remarketing strategies, and budget allocation to maximize ROAS. • Collaborate with developers and business owners to align marketing, analytics, and conversion tracking objectives. Tools & Platforms: Google Ads, Meta Ads, Reddit Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, Meta Pixel, Conversion API (CAPI), Microsoft Ads, Hotjar, Microsoft Clarity, Zapier,CRM,Stape, Google Cloud Server, JavaScript, Shopify, WooCommerce.

  • Google Analytics Implementation & Business Intelligence Reporting at Opsio
    2025 - 2025 · Less than a year

    I successfully set up Google Analytics 4 (GA4) and built customized reporting for OPSIO to provide accurate, actionable insights into website performance. The implementation included event and conversion tracking, user behavior analysis, traffic source monitoring, and performance dashboards to help measure business growth. With reliable analytics in place, the team can make data-driven decisions, optimize marketing campaigns, improve user experience, and track key performance indicators with confidence.