Fredy Hettlinger

Business Development & Commercial Manager

Allschwil, Basel-Country, Switzerland

About

Business generalist with a background in pharmaceuticals, digital innovation, and product strategy. Skilled in translating market insights into concepts, solutions, and successful cross-functional initiatives.

Experience

  • PHARMATRANS SANAQ AG (18 yrs 2 mos)
    • Business Development & Commercial Manager
      Jan 2025 - Present · 1 yr 10 mos

    • Allschwil · On-site
      Present

      - Responsibility for business development and revenue growth in the pharmaceutical and healthcare environment - Development and execution of commercial and go-to-market strategies - Establishment and management of strategic key accounts at national and international level - Coordination of interfaces between sales, marketing, supply chain, and operations - Development of data-driven market and customer analyses to identify new growth opportunities - Implementation of digital marketing and CRM strategies to optimize the sales pipeline - Leadership of cross-functional projects including product launches, events, and campaigns - Led strategic marketing and growth initiatives for pharmaceutical excipients, including portfolio optimization and market positioning - Reported directly to the CEO, contributing to strategic decision-making and overall business growth - Managed one direct report, including goal setting, coaching, and performance management - Optimized internal processes through the implementation of structured reporting and planning workflows - Implemented digital tools and analytics to enable data-driven decision-making

    • Sales & Marketing Manager
      Jan 2022 - Present · 4 yrs 10 mos

    • Allschwil, Basel-Country, Switzerland
      Present

      - Led strategic marketing and growth initiatives for pharmaceutical excipients, including portfolio optimization and market positioning. - Reported directly to the CEO, responsible for strategic decision-making and driving business growth. - Managed one direct report, including goal setting, coaching, and performance management. - Optimized internal processes, through implementation of structured reporting and planning workflows. - Implemented digital tools and analytics to enable data-driven decision-making.

    • Junior Sales & Marketing
      Sep 2008 - Dec 2021 · 13 yrs 4 mos

      Marketing, Business & Operations • Planning and execution of marketing and promotion activities • Market, sales and competitor analysis • Content creation for website, newsletters and social media (SEO/SEA) • CRM management and support of new portfolio projects Customer & Business Development • Customer relationship management and account development • Quotation management, budget and resource planning Supply Chain, Planning & Compliance • Inventory, forecasting and delivery coordination • Budget and sales planning incl. quarterly reporting • SOP-compliant documentation and audit support (Swissmedic/GDP)