Greater Stockholm Metropolitan Area
I have successful experience working in an international environment within sales management, leadership, marketing management, business analysis and business development. Experience in both Wholesale and Retail. Collaborative, outgoing, proactive, ambitious, analytic, creative, curious, focused and good at building relations are all words that describe me well. I have entrepreneurial skills where I have started several new roles as well as a few companies.
Responsible for leading the Nordic operations of Swarovski Optik, a global leader in premium sport optics for outdoor activities. The role includes full P&L responsibility, focusing on sustainable growth, strengthening market positioning, and building a strong structure for all four Nordic countries. Key initiatives include development and implementation of a local omnichannel strategy and the launch of CAMPEX Stockholm, an outdoor hub that serves as a showroom, concept store, and experience center for customers and wholesale retailers. About Swarovski Optik: SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specializes in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. For the love of nature.
Den Svarta Massan is a membership-owned financial institution that supports the Swedish athletics club Allmänna idrottsklubben (AIK)
- Build long term Strategical Business Development for the Nordic market - Build, develop and lead of the Nordic Wholesale team organization - Full P&L responsibility for the Nordic Wholesale business - Identify, negotiate, launch and manage Key Account Customers and E-commerce players - Close cooperation with Central Head Office in Amsterdam regarding Finance, HR, design and Marketing. - Member of the Nordic Management team and the Global Wholesale Management team. About Rituals: Rituals is one of the world’s fastest growing luxury lifestyle and beauty brands. With a luxurious collection of high quality products, Rituals offer anything from body- and face care to scented candles, clothing, perfumes, make-up and tea, Rituals transforms everyday routines into meaningful rituals.
- Member of the Nordic Sales Management team and before a merge with UK, member of the Nordic Management team. - Focus on Key Accounts, including traditional retail and E-commerce customers. - Responsible of sales analysis and reporting within the Nordic market and to Luxottica HQ. - Optimize sales, thru strategic sales planning and follow up on Sales plans with Key Customers. - Build relations to local markets in order to share the common focus areas, strategies and solutions. - Provide recommendations, based on sales analysis, in support of key business decisions. - Co-drive sales projects and business focus areas with Commercial Director and Managing Director. - Co-responsible of annual and quarterly Nordic Sales Budget together with CFO and Commercial Director. - Produce Sales forecasts of the Nordic market (weekly, monthly, quarterly and yearly). Shared to, and reviewed by Luxottica HQ. - Review and support contract negotiations with customers together with KAM’s and Commercial Director. - Co-responsible of the Nordic Marketing plan in terms of sales and distribution. - Close follow up on key costumers to execute planned sales projects together with Commercial Director and KAM’s. - Team leader during projects of one to three people. - Results: Sales +20% in a mature market with many players. Luxottica Group S.p.A. is the world’s biggest eyewear company with over 70 0000 employees in 130 countries. Luxottica owns Ray-Ban, Oakley, Persol and makes eyewear to several of designer brands such as Chanel, Prada, Michael Kors, Giorgio Armani, Versace, Burberry, Vogue, Miu Miu, Bvlgari and Ralph Lauren. Luxottica also owns some of the world’s biggest eyewear retail companies. Luxottica Nordic AB is a subsidiary to Luxottica Group in Italy and sells optical goods to the Nordic market with a turnover of about 500 million SEK.
- Brand- and Sales Management of Oakley - Build relations and negotiate with Key Customers thru focused marketing and sales activities; online & offline. - Drive and develop Oakley business in the Nordics. - Responsible of the Oakley Marketing & Business plan as well as budgets included. - Define and monitor key performing indicators, targets, and incentives. - Lead online- and trade marketing campaigns and events. - Responsible of sales reporting within the Nordic Sales organization and to Oakley EMEA Sales Manager. - Support Country Manager and sales management in all Oakley related business. - Communicate and implement the Oakley heritage within the organization. - Co-lead and monitor six sales reps cross Nordic and during events, lead teams up to 40 people. - Results: Sales +15% and an aggressive growth of the distribution.
Fred & Consulting provides interim consulting services in Marketing, Sales and Business Development. Clients and roles: - Pro skiier Jon Olsson, Agent and Event Manager - Baluba, B2B Event Sales and Project Manager - Bokastandup.se, Sales- and Project Manager - All In Games International AB, Marketing Manager Major achievements: - Jon Olsson, several new sponsors, project managed Jon Olsson Invitation and Jon Olsson Super Sessions with full P&L Management - Baluba, pitched, contracted and project managed events for Postkodlotteriet. Pitched and contracted Telia. - Interim Management, produced and launched a TV commercial for German national TV. - Bokastandup.se, Founded and managed Sweden's second biggest Stand Up Comedy club, Established a partnership with Warner Music.