Fredrik H.

Accelerating Revenue Growth with AI 🚀

Greater Stockholm Metropolitan Area

About

Upsales is The Revenue Engine for fast-growing businesses. The fastest growing companies use AI, MA, CRM and Analytics to generate leads and increase revenue. Upsales- all the tools your sales and marketing team needs- in one platform across all your devices. With 20+ years on the front lines of B2B sales within the SaaS and Media industries, I am still fueled by the same core mission: winning deals and building winning teams. I combine a strong competitive edge with a strategic eye for process optimization. For me, sales isn't just about hitting numbers—it's about solving complex business challenges and creating peak efficiency across every stage of the sales cycle and performance management. #marketingautomation #smarketing #revenueengine #accountbasedmarketing #datadriven #machinelearning #ai

Experience

  • Upsales (11 yrs 9 mos)
    • CRO
      Aug 2025 - Present · 1 yr

    • Head of Sales
      Aug 2022 - Aug 2025 · 3 yrs 1 mo

      Growing B2B companies use Upsales to manage their sales and grow existing customers.

    • Sales Coach / Sales Enablement
      May 2021 - Aug 2022 · 1 yr 4 mos

  • Co-Founder & Owner at Arkipelag Konfektyr
    Jun 2019 - Jun 2024 · 5 yrs 1 mo

  • Eniro (10 yrs)
    • Regional Sales Director
      Jan 2013 - Dec 2014 · 2 yrs

      Head of Telesales - 30 employees - Focus on sales growth and high profitability. Kvasir Media is Eniro Sweden’s and Eniro Norway’s holistic solutions for search ability for SMB.

    • Sales Manager
      May 2011 - Jan 2013 · 1 yr 9 mos

      Head of KAM - partner products - Managed a team of Key Account Managers working with digital partner products e.g Google adwords, SEO, webproduction and video. - Sales and marketing strategy for SE market. - Part of the management team. - 130% yearly quota fulfillment. Kvasir Media is Eniro Sweden’s and Eniro Norway’s holistic solutions for search ability for SMB.

    • Key Account Manager
      Mar 2008 - May 2011 · 3 yrs 3 mos

      Responsible for a range of Eniro's largest and strategically most important customers. Establishment of customer plans, strategies and longer contracts. Implementation of new products in consultation with customer and internal product owners. Ongoing and close cooperation with customers and media agencies. Measured on revenue quota, customer satisfaction and quality. Yearly quota EUR 3M.

  • Sergeant at Försvarsmakten
    Jan 1999 - Apr 2000 · 1 yr 4 mos

    Military conscript service 15 months. Swedish Army. Artillery Officer.