Madera, California, United States
Combined with the right marketing automation set up, any company, regardless of size, can now effectively boost and harvest their internet presence to grow their business and expand its reach, prospect and customer base. The last decade has profoundly changed how business is conducted online, enabled customer service expectations to radically shift towards a far more efficient, direct, immediate, and bidirectional models. My work spans years of sales and marketing, product marketing, technical marketing, channel marketing, product management, business development and management experience, including significant international responsibility and travel. My skills were gathered from publishing, trade shows, Internet, data security, networking software and hardware companies utilizing various distribution strategies from direct to multi-tier channel sales, and owning a marketing programs and creative designs firm since 2001. Having been involved in companies at various points in their corporate development has necessitated the use of a variety of business and marketing approaches. Previously, I also owned a successful marketing and graphic arts company, in the Bay Area, with notable customers such as Oracle Corporation Miller Freeman (now CMP publishing), Sunset Magazine, etc. As an employee, I also successfully launched numerous products for leading software vendors including Novell and AXENT Technologies (acquired by Symantec). I am a member of the American Marketing Association and a lifetime member of the Computer Security Institute. I also build, repair, secure and configure computers, networks, IT infrastructures and secure data communications networks for our customers, thereby providing a uniquely integrated set of IT and marketing services to my customers.
Workingarts designs, orchestrates and delivers tailored, comprehensive marketing services for its customers, ranging from small enterprises to well-established market leaders, for a total marketing solution from one vendor. Services include design, creation, copy authoring/editing and implementation of sales tools, marketing tools, public relations programs and partner development strategies: design and implementation of company websites, corporate identity marketing collateral and marketing strategy and programs implementation. Workingarts coordinates the implementation of custom marketing programs through its network of partners. Workingarts also provides information technology and security consulting services.
Founded in 1892, one of the oldest newspaper publishers in California, The Madera Tribune had a broken Wix website the Tribune wanted to overhaul. We came in knowing that the highly proprietary Wix platform had no migration path or meaningful native content export capability… so we wrote (many) scripts. We will likely publish a comprehensive post on our experience to help anyone considering such a migration. Long story short: we will launch the new site this summer. Same address: https://maderatribune.com
Launched Workingarts Press September 15, 2025, with a first title “Healing Doublespeak” Renée and I co-wrote and are publishing together. Healing Doublespeak examines what happens when the words we depend on — freedom, family, security, order, reform — are hollowed out and inverted. Drawing on history, science, and culture, Renée & Frédo trace how civic language has undergone a chiral twist: identical in form, opposite in function. This book is both a field manual and a cultural critique — showing how distorted words corrode trust, fracture democracy, and weaken communities. More importantly, it offers practices of repair: ways to realign language with integrity, rebuild shared meaning, and regenerate the connective tissue of civic life. Available from most online bookstores and from our website https://workingartspress.com.
The three school complex had three separate websites in various stages of completion, some of disrepair. We approached the school with a unified design, branding rigor, mobile first coding, and a sustained maintenance approach that fit their need and publishing requirements. https://stcsca.org
Marketing automation (Salesforce.com and Pardot), creative, and data analytics services. “We Believe News” Newspaper editor, writer, ad sales, workingarts designs and publishes the quarterly newspaper for MUSD (print and web https://webelievenews.com), launched May 2018. In the middle of 2022, we were asked to embark on developing a PBL program website ideation and design project for the Madera Unified School District, to provide an onramp for teachers, students, and the overall MUSD community into the promise of Project Based Learning. The project is ongoing and we are making strides with a beta version scheduled to be available in early 2025.