Amsterdam, North Holland, Netherlands
As Head of Marketing, Communication & Storytelling, I work with executive teams to build strong brands through strategic narratives and clear stories that drive trust, relevance, and momentum. Next to this, I lead marketing, branding, and storytelling for &samhoud at the intersection of AI, leadership, and change.
Passionate about developing and driving impactful communication strategies, enhancing customer and employee experiences, bringing outside-in inspiration and leveraging behavioral insights to achieve business objectives. Advising boards, management and organizations on change communication in strategic and cultural transformations, bringing strategy to life.
As Head of Marketing & Communications at Catharina Hospital, I lead a team of 18 professionals, driving the hospital's communication strategy and positioning. I collaborate with leadership to translate strategy into impactful internal and external communication, focusing on a.o. press & media relations, content, employer branding, event management, internal change communications and patient communication. My work bridges strategy and execution, ensuring effective, integrated communication across all channels.
Leading the communications department and advising the board and management. Highlights: - Develop a new brand positioning - Leading press & PR projects (nationally and internationally) - Leading crisis communication - Drive internal communications strategy
Leading projects to help clients in realising their business goals and brand impact through innovative and creative concepts, campaigns, customer experiences and (digital) products and communication. Leading client accounts and steering our creative team to maximize value, using design thinking methods to get to out-of-the-box ideas and behavioral change based on deep (customer) insights. Working for clients like Albert Heijn, Vodafone Ziggo, Intergamma, Rabobank and ANWB. Highlights: - Leading several design thinking projects, combining behavioral change expertise with conceptual creativity (e.g. award-winning traffic game to educate kids on road safety, largest escape room in education in the Netherlands) - Leading the proposition around emotional brand building, activating sustainable customer behavior
Advising organizations on how to bring their purpose and strategy to life, creating a strong change communication strategy and build deep customer relationships through understanding behavior. By using creative and experiential methods and interventions, aiming to touch both minds and hearts in order to make an impact. Highlights: - Working internationally on several clients in Germany, Luxembourg, Switzerland, Malaysia and Singapore (Perfetti van Melle, Mercedes-Benz, RTL Group, Richemont) - Advising on change communication in strategic transformation processes (e.g. merger Ahold Delhaize, PGGM, AH) - Gamification academy, resulting in multiple successful business games (Albert Heijn) - Process facilitation, project management, strategic sparring partner - Inspiring young professionals with personal vision workshops
&samhoud consultancy is a world-class, vision-driven, usual unusual consultancy firm that creates sustainable and measurable value for employees, customers, shareholders and society. From our offices in Utrecht, Kuala Lumpur and Cologne, we work for major customers based all over the world and active in various sectors, such as Ahold Delhaize, RTL, Richemont and Rabobank. We assist them in the creation of measurable and sustainable value. &samhoud works in a usual unusual manner, ranging from purpose and strategy to making it happen and improving it. And from leadership development to branding and innovation.