Ghent Metropolitan Area
Available as from 1 November 2025. Over the past 6 years, I have guided 3 companies through their transition. At Infino, this involved a merger, restructuring, launching a new brand and changing the operating model (from operational excellence to customer intimacy). At TVH, the organisation grew so fast (mainly through acquisitions) and so globally that there was a tough internal challenge. Here, I was allowed to make large international teams work better and smarter together, shortening the go-to-market time and increasing turnover per customer. At Halewijn, I was again allowed to manage a restructuring, this time with within the “law Renault”. After the restructuring, I launched a new umbrella brand for the group and helped make a loss-making company profitable again and ready for the future. I prefer to start an assignment when the organisation is facing big challenges and when there is a solid need for change and transition. I get my energy mainly from two things: (re)building teams and getting the organisation future-proof up and running.
Helping start-ups within the circular economy to become a SME by making profitable Sales & Marketing plans
- Responsible for strategy, sales, marketing, customer service, community management of volunteers, and transformation - Reorganising the company and negotiating with the unions: closing down departments that weren’t profitable, focus on new revenue streams, automation, digitalisation. - Launching a new umbrella brand for the group: Otheo
- Managing several cross departmental projects for the EMEA/APAC marketing team, Global Digital team, EMEA purchasing department and EMEA Sales department - Guiding teams from a regional and offline first approach towards a global and digital first approach. - Shifting the way of working from re-active ad hoc tasks to pro-active quarterly marketing plans. - Introducing end-to-end Customer Journeys and implementing key insights and improvements - Improving the project management skill set of the teams
- Board member responsible for strategy, sales & marketing, portfolio & program management - Reorganising the company and negotiating with the unions => from 2 hierarchic BU’s within Acerra and Securex in a B2B context, to 1 flat new company (Infino) with self-organised teams in a B2C context - Installing the marketing team from scratch - Making the company profitable and future proof in terms of P&L - Responsible for all processes and automatization - Managing & Elevating team of 25 "Infiniens": Sales & Marketing professionals, Project Managers, Business Analysts, Application Officers & other IT-profiles
Duke & Grace (formerly known as Wijs & Gents is a full service digital agency. From a digital first philosophy we will make you, your brand and your products awesome :-) We develop campaigns, digital strategies, build websites and attract the right visitors. We are structured in 5 self-managed multi-disciplinary teams pursuing Customer Intimacy everyday. Several awards were granted to us including a Cannes Lion, Effie Finalist & several IAB Mixx, Bloovi & BDMA Cuckoo awards. - Customer Intimacy Ambassador of the agency - Very proud to service several key accounts: Tui, Partena Ziekenfonds, Puratos & Parentia - Strategic business partner for our clients - Helping them to embrace 'digital' & turn it into a competitive advantage - Effie Finalist 2019 for "Partena Ziekenfonds. Wat verwacht jij van ons?"