Leuven, Flemish Region, Belgium
Driven by an entrepreneurial spirit and a sharp focus on the mobility sector, I thrive on building growth in complex environments. As Head of Fleet for BYD Belux, I successfully launched a disruptive brand in the Belgian market through strategic partnerships, data-driven insights, and a focus on B2B excellence. Core Strengths: Market Development: Proven track record in capturing market share and building networks from the ground up. Leadership: Utilizing coaching leadership techniques to empower teams and navigate organizational change. Commercial Strategy: Extensive experience in B2B sales, leasing (SLAs), and operational efficiency. The ‘Impro’ Mindset: Beyond the boardroom, I practice improvisational theater. This passion translates into professional agility: in today’s shifting automotive landscape, I pivot quickly, think in terms of opportunities ("Yes, and..."), and find creative solutions to unexpected challenges. Expertise: B2B Strategy • Fleet & Mobility • Business Development • Stakeholder Management • Change Management
✔ Market Entry Strategy: Successfully launched the BYD brand in the Belux market, defining and executing the long-term fleet roadmap. ✔ Sales Leadership: Leading the fleet team to establish BYD as a top-tier player in the EV market, achieving #1 status among Chinese brands in Belgium. ✔Strategic Partnerships: Negotiating high-level SLAs and building trust with major leasing companies and corporate clients.
✔ B2B Expansion: Drove the "Beyond Zero" electrification strategy for Toyota/Lexus, focusing on large corporate fleets (>100 vehicles). ✔ Channel Coaching: Strengthened the B2B capabilities of the dealer network through targeted coaching and social media lead-generation strategies.
✔ Transition Management: Consulted organizations on the strategic shift toward green fleets and sustainable mobility solutions. ✔ Business Growth: Spearheaded acquisition and marketing initiatives to expand the consultancy’s market footprint.
✔ Leadership Development: Designed and delivered high-impact training programs on result-oriented leadership, team dynamics, and change management. ✔ Strategic Advisory: Acted as a "Partner in Sustainable Growth" for key clients, merging coaching techniques with commercial objectives.
✔ Entrepreneurship: Co-founded a sustainable fashion brand, managing end-to-end operations including supply chain negotiation, margin structures, and CRM implementation.
✔ Department Leadership: Managed the full Fleet department, significantly increasing SME market share through a dedicated "Fleet Business Center" program. ✔ Strategic Marketing: Directed omnichannel marketing plans and high-level events to boost brand awareness and lead generation.