Vienna, Vienna, Austria
Marketing & Brand Strategy professional with 8+ years of experience leading integrated marketing initiatives, shaping communication strategies, and driving cross-functional projects across international environments. Experienced in translating business objectives into impactful campaigns, aligning diverse stakeholders, and strengthening brand positioning through strategic and hands-on execution. My background spans corporate, agency, education, and digital environments, giving me a broad perspective across brand strategy, campaign leadership, communication, and business-driven marketing. Preparing to relocate to Vienna, I am particularly interested in roles focused on brand management, marketing strategy, integrated campaigns, and strategic project leadership.
•Leading communication streams for digital transformation projects (internal & external). •Coordinating cross-functional communication between IT, leadership, operations, and marketing. •Supporting leadership with structured communication, clarity, and stakeholder alignment. •Driving communication strategy for the launch of new digital products (incl. webshop). •Improving internal communication flows and reducing inefficiencies.
•Managed and coordinated marketing initiatives across departments to support company-wide goals and project delivery. •Planned and scoped marketing-related projects, including timelines, resources, and stakeholder alignment. •Monitored project progress, identified risks, and implemented corrective actions to ensure successful execution. •Strengthened collaboration between marketing, sales, IT, and leadership teams to ensure clear communication and shared objectives. •Supported brand communication and contributed to developing strategic marketing plans. •Produced reporting and insights for leadership to support strategic decision-making.
•Developed communication and brand strategies for two school brands, ensuring consistency across all channels. •Improved internal communication between academic leadership, administration and marketing teams. •Strengthened brand messaging, contributing to higher visibility and +15% course registrations. •Led cross-functional coordination for campaigns and education fair projects. •Ensured alignment with corporate communication standards and CD/CI guidelines.
•Managed the creation and update of new websites, including content development and basic SEO optimization. •Coordinated group-wide communication and marketing projects, ensuring compliance with corporate identity standards. •Planned and managed social media and communication channels to support brand visibility. •Organized education fair booths and events, ensuring consistent messaging and stakeholder coordination. •Supported development of sales materials and communication assets across multiple teams.
•Developed communication guidelines and messaging frameworks for enterprise clients (Roche, UBS, Coop). •Coordinated communication between creative, production, and account teams. •Provided communication insights and reports used in international decision-making. •Supported clients in improving online communication performance.
•Developed digital communication and content strategies for an international consumer brand. •Ensured consistent messaging across online channels. •Created reports and insights to support management decisions. •Coordinated internal and external communication for product and campaign launches.
•Planned and executed communication for events, partnerships, and sponsorships. •Developed communication concepts for pop-up events and university collaborations. •Coordinated messaging and relationships with partners including City of Vienna, Uni Wien, WU Wien. •Supported brand visibility through targeted outreach and communication activities.