Melbourne, Victoria, Australia
I help brands turn data, digital and AI into real commercial outcomes. Over the last 20+ years with Microsoft, EVRYTHNG and Penfolds, I’ve led digital, ecommerce and data transformations across retail, CPG and luxury – from global platforms and loyalty programs to AI-powered personalisation and experimentation. I recently completed Harvard Business School’s “AI for Leaders” program, sharpening my approach to AI strategy, responsible adoption and building “AI factories” that scale across markets. I enjoy sitting at the intersection of strategy, product, data and technology, translating ideas into roadmaps, and roadmaps into measurable growth.
I lead the Digital & Technology team with a simple focus: reduce friction for customers and teams, keep the lights on properly, and deliver measurable outcomes. I work closely with leaders across stores, supply chain and corporate to prioritise the right work, build capability, and execute at pace, without unnecessary complexity.
Responsible for: • Leading Penfolds’ global digital strategy, ensuring alignment between business needs and IT delivery to support strategic growth. • Overseeing the transformation of the Penfolds.com ANZ ecommerce platform, with a focus on enhancing customer experience, increasing conversion rates, and driving member acquisition. • Translating business priorities into digital initiatives, managing project roadmaps and delivering solutions such as CRM upgrades and loyalty platform implementations. • Driving innovation across digital platforms, from business case development through to execution, including the launch of a global Loyalty Software Platform. • Implementing optimisation tools such as A/B testing to improve conversion rates and overall digital performance. • Building strong stakeholder relationships and facilitating executive forums to ensure alignment and transparency in digital transformation efforts. • Managing risk in digital projects by embedding data privacy and compliance measures into customer-facing platforms. • Monitoring global digital trends and providing strategic insights to inform business decisions and future planning.
• Successfully led Penfolds’ global digital program, aligning web-based solutions with evolving business needs to support strategic growth. • Developed and executed a prioritised digital roadmap, delivering high-impact projects that enhanced customer experience and business value. • Collaborated cross-functionally to deliver seamless digital experiences for internal and external stakeholders • Monitored and reported on program performance, maintaining high operational service quality and visibility of key metrics. • Leveraged emerging digital trends to inform strategic decisions and introduce innovative solutions.
• Led the expansion of a New Zealand-developed retail crime intelligence platform into the Australian market, positioning the business as a pioneer in proactive loss prevention. • Successfully onboarded several major clients by partnering with leaders in Loss Prevention, IT, Retail Operations, and Legal. • Developed and delivered strategic presentations that showcased measurable financial impact and actionable insights, driving adoption of the Auror platform to enhance security outcomes. • Delivered revenue growth and monthly forecasting for business development and planning • Represented the company at local and trade association meetings to promote products and solutions
• Led multiple projects that guided enterprises through their digital collaboration & communication transformation journey, leveraging the LiveTiles Intelligence Platform • Partnered with customer stakeholders to co-design digital roadmaps that featured LiveTiles technology, resulting in improved operational efficiency and long-term client retention. • Created, implemented, and reported performance of sales campaigns to enhance brand awareness and drive revenue
• Strategic advisor to enterprise clients, successfully guiding digital transformation projects and elevating employee and customer experiences through the LiveTiles SaaS platform. • Partnered with customer stakeholders to co-design digital roadmaps that featured LiveTiles technology, resulting in improved operational efficiency and long-term client retention. • Played a pivotal role in securing several multiyear, recurring revenue deals with enterprise clients • Identified trends through assessment of competitor activities and collaborated with content contributors to build innovative go-to-market strategies